Make sure your technology doesn’t get in the way of your marketing
WHERE THE YETIS CAN HELP…
Marketing Automation
The foundation on which all Yeti houses are built. Sound Marketing Automation is crucial to long term success in generating leads and ultimately revenue for your company. (Pro Tip: CFOs love the revenue part)

  • Selection, implementation and optimization
  • Automation of marketing campaigns
  • Lead qualification
  • Integration with Sales CRM

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Sales CRM
Has your company had numerous “improvised CRM admins?” Want to know what happens to the leads you generate? We will optimize your CRM to do things as nature intended.

  • Selection, implementation and optimization
  • Lead performance tracking
  • Sales pipeline management
  • Marketing campaign attribution

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Marketing & Sales Alignment
“Brothers don’t shake hands, brothers gotta hug.” Much of the conflict between marketing and sales stems from them never sitting down to agree on things in the first place. We can get both of your teams on the same page.

  • On-site alignment workshops
  • Team training
  • Setting shared objectives
  • Technology configuration to support process

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Marketing Planning & Execution
At times, internal marketing teams either don’t have the right skill sets or enough bandwidth to launch campaigns, keep projects running and support added initiatives. Our gaggle of Yetis can help lighten the load for you.

  • Goal and objective planning
  • Campaign build and execution
  • Segmentation
  • Performance tracking

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End-to-end Reporting
“Lead to dollars” is not as tasty as “farm to table” but it is certainly important as marketing departments continue to increase spend, expand programs and experiment with new channels.

  • Database growth and MQLs generated
  • Channel performance
  • Opportunities generated
  • Marketing’s influence on closed won business

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Full Funnel Data Strategy
Our Yetis will help you formulate and implement effective data strategies that uncover insights that will prove extremely valuable in deepening relationships with your customers.

  • Database clean-up
  • Data appending
  • Lifecycle tracking
  • Data-driven campaigns

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INTRODUCING THE DEMAND GENERATION ECOSYSTEM®
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This is what put the Yetis on the map… It is our propriety process for ensuring the alignment of your organization, processes and marketing programs to your business objectives and revenue goals. Through proper alignment we’re able to analyze and measure those components to produce better results. This is made possible through a harmonious layer of technology that supports (not dictates) your entire process.
SOME OF OUR PARTNERS

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CUSTOMER SUCCESS STORIES

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Measured Results Marketing helped us develop a high level marketing plan. They also implemented HubSpot and tied that to Salesforce.com so we could send leads directly to sales for follow up and reporting. They were a trusted adviser for our business and were always available to help. They also have deep expertise and emphasize results instead of non-actionable generalities.
Ben Gerenstein, President/CEO
ZyEdge, LLC

FLUERE MANAGEMENT CONSULTING

In working with Christopher and his team at MRM, they were exception-al at both providing our sales/marketing team a demand generation solution as well as a comprehensive process for our team to effectively scale our own in-house solution. They were very responsive, great to work with and exceeded expectations. I would highly recommend Chris-topher & MRM.
Andrew Chomer, Partner
Fluere Management Consulting, LLC