I’ve spent a lot of time in the trenches, managing email campaigns, online advertising programs, marketing automation tools, CRM integrations and website projects. I call upon this experience in developing sound executable strategies for our clients.
SEO can’t be separated from marketing anymore, and if marketing automation tools build the foundation for the marketing program, then SEO impacts many of the program aspects. Holistic marketing includes website visibility and performance, because without targeted web visitors, conversions are harder to come by.
I have deep experience in marketing operations, analytics, sales and marketing alignment, go-to-market strategy, content marketing, branding and communications and demand generation tactics. My career includes global marketing and leadership roles in start-up, SMBs and multi-billion dollar organizations in the B2B software and services space.
As an expert in leading and coaching change management, I have a talent and a passion to work with teams across all departments to understand their current business challenges and to collaboratively build a process and line of communication that will support the desired results. I have exceled in transformation, turn-around, start-up and high growth situations in go-to-market, sales and general management roles.