How did your B2B lead generation campaigns go this winter? If you are in the Eastern half of the United States, you may well have had one of the slowest winters in several years for generating leads and getting signed contracts.
Now that the worst weather is past us, it's a good time to review your strategy and make some adjustments.
I recently read a report that outlined three steps that make sense to analyze your lead generation efforts.
- Measure your ROI - if you do, according to this article, you can generate approximately twelves times more leads than if you don't. Look at the goals and conversion objectives you've set, and see how they fare for each part of your sales cycle. If you're not measuring, you have no idea what parts are working. How can you adjust and fix those parts of your marketing program if you don't know the information?
- Audit the resources you have - marketing automation and other digital tools could increase your conversions by 50%, but you have to know exactly how to get the most out of the tools you use. Are you and your staff comfortable using the marketing automation software that's available to you? If not, how much training do all of you need to get better at using it?
- Test new marketing channels - have you tried paid social media? Can you carve out some budget to do some testing?
Measured Results Marketing understands that collecting meaningful data and analyzing it is a big challenge. We know that understanding tying your marketing goals and objectives to the reports your marketing automation tools generates can be elusive.
We can help you in the three areas listed above, as well as dig deep into your current program and procedures to figure out what is working. For those processes that don't work, we can create new ones that actually help you meet and exceed your marketing goals.
Contact us now to see how we can make your marketing automation tools work harder and smarter for you.
Image courtesy of flickr.com
