There are many scenarios in which it is beneficial to consolidate multiple marketing automation portals. Some examples include when a company is acquired by another company or when a company decides to centralize their marketing efforts and reporting for their various...
As your yearly kickoff meetings are wrapping up, and you’re getting ready to kickstart Q2 and jump into action, here are 3 lead nurturing strategies that span across the entire sales funnel to consider incorporating into your plan: Prospect interest based nurture...
Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate amount of time while also increasing business revenue. Demand Gen Report’s 2016 Lead...
Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...
Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...
