Top 3 Most Critical Lead Scoring Components

Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate amount of time while also increasing business revenue. Demand Gen Report’s 2016 Lead...

5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...

Lead Scoring Tools 101

Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...

Breaking Down The Lead Scoring Process

Is your business ready to implement a lead scoring model? If so, you should definitely come to INBOUND and attend our talk: 23½ Tips to Master Lead Scoring: The Hows, The Whos and The Whatchamacallits where we’ll break it down and share exactly what you need to do, to...