4 Ways To Improve Your Lead Nurturing Process

What is lead nurturing? Lead nurturing is the automated process of sending your prospects emails that are relevant to their current needs and introducing them to your business. It’s all about providing top quality content that helps the customer move along in the...

Lead Scoring Basics – Why, When & How

What is lead scoring? Lead scoring is the practice of scoring or assigning point values to business prospects. This scoring system is collaboratively developed by the sales and marketing teams. Together, they define what a qualified lead looks like and what core...

What Are Lead Scoring Best Practices?

Is your organization using lead scoring best practices? Have you implemented lead scoring at all?  Perhaps it’s time to start. According to the Aberdeen Group (State of Marketing Automation 2014: Processes that Produce (2014)) 68% of Best-in-Class companies are using...