Data Quality Issues

Data Quality Issues Can Wreck Marketing Campaigns Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this translates to lost revenue and...

Successful Marketing Campaigns

Successful Marketing Campaigns Rely On Two Common Measurements Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the sales journey. 6Sense did a...

Data Quality

Bad Data Quality Is Killing Your Lead Generation and Pipeline Data quality is one of the most common issues I find when working with clients on making their marketing automation software work for them. From lost opportunities due to incorrect email addresses to wrong...

Social Media Data

Social Media Data Insights Are Hard To Analyze When youe review social media data and have a hard time understanding what it means and if your programs even work, you’re not alone in this struggle. According to a study conducted by Regalix, getting insights and...