5 Lead Scoring Strategies

Lead scoring attaches values to leads based on their professional information, interactions, behaviors, and engagement with your organization. The purpose isn’t to solely focus on identifying only the MQLs and forget about all the other leads, but rather identify...

5 B2B Email Marketing Best Practices

Email marketing best practices lead to more closed-won business. In fact, B2B magazine reports that 59% of B2B marketers say email is the most effective channel for generating revenue. Clear concise communication with your prospects is an important part of building a...

6 Key Components To A Successful B2B Marketing Plan

A solid and well thought out B2B marketing plan is a comprehensive roadmap that will guide you on your journey toward meeting your goals. Goal Setting First things first, SMART goals, objectives, and tactics need to be identified. To get started, you’ll want to...

The Top 3 Lead Scoring Attributes

Lead Scoring is the methodology used to rank various customer attributes to determine their readiness to make a purchase. Effective lead scoring models will provide sales reps with optimal leads that are ready to take action, resulting in more closed-won business....