Top Concerns Facing B2B CMOs

The great thing about my Fuji road bike is that it is waaaaay easier when it comes to hills than my old hybrid. If only there were a ‘Granny Gear’ for being a marketing leader. It’s an uphill climb given the pressure to hit targets, coach a team, execute deliverables...

The 6 Stages of the B2B Buying Process

There are 6 stages in the B2B buying process. Depending on the type of product and the level of need for that product, moving through the various stages can happen quickly with the possibility of even skipping one or two stages or it can take a considerable amount of...

Lead Nurturing Strategy

TITLE: Lead Nurturing Strategy What is a Lead Nurturing Strategy? Quite simply, lead nurturing is the process of communicating with a lead throughout the entire buyer’s journey. And the bigger question is why is this important? According to the Online Marketing...