The Benefits of Marketing Automation
The benefits of marketing automation solutions aren’t lost on chief marketing executives. 43% have marketing software tools to help them achieve their goals and objectives, while another 45% plan on purchasing something to begin automating their marketing systems.
These marketers think they can achieve the following goals by purchasing and implementing some sort of marketing automation tool:
- Manage leads in a better way
- Deliver their message and more relevant content
- Increase revenue
It’s true that marketing automation can help you get control of leads by scoring them better and managing them through your sales cycle.
Marketing automation software is good for creating, scheduling and publishing useful information to help your prospects choose your products and services, as well as increasing your company’s revenue through better lead generation and useful content.
But it’s not easy choosing a marketing automation tool. None of them are really “one size fits all,” and they all have unique features and benefits. You need to do some research and homework to figure out which one is right for you.
Part of that homework is understanding what you want to accomplish with a marketing automation tool, whether it’s just to manage email campaigns or integrate email, social media and online content to move the prospect through the buyer journey.
Working with someone who understands the nuances of the different tools can save you a lot of time.
The other part of the homework you need to do is articulate and capture the requirements you need in a marketing automation tool, and that takes coordination between marketing and sales staffs to clearly define what key performance indicators will accurately show you how successful your efforts are, and matching those requirements to the right software.
While this seems to be a lot of effort, it’s well worth it, since you can streamline marketing efforts and get meaningful data that actually tells you the big picture.
Measured Results Marketing knows the marketing automation software landscape. Call us at 571-606-3601 with your requirements. Let’s start the conversation about your needs and how different tools could help you.Tags: marketing automation, marketing automation tools