The Fallacy of Big Data & Data Science (and why your small data is more important RIGHT NOW)
In the movie Ocean’s 13, Danny Ocean and his crew plot to rip off a new Vegas casino by foiling the state-of-the-art computer server and biometric gathering...
7 Considerations for Consolidating Multiple Marketing Automation Portals
There are many scenarios in which it is beneficial to consolidate multiple marketing automation portals. Some examples include when a company is acquired by...
Operations Getting a Seat at the Table
Working in an Operations role can be challenging, since you are typically reliant on a part of another department’s budget to achieve your objectives and end...
Tech to the Rescue: Integrating HubSpot and Salesforce
It’s really important to make sure that your HubSpot Marketing Hub Portal is properly connected to Salesforce. Integrating the two systems correctly allows...
Don’t Get Distracted: Prioritizing Online Webinar & Event Attendance
I was originally really excited to be invited to all of these online events that we had not budgeted to attend in person. I looked forward to having the...
All Aboard the Crazy Train
As someone who enjoys writing things down on paper, I’m struck by how much of my home and work life has become online more than ever before and requires a lot...