by Christopher Antonopoulos
Lead scoring is designed to help you rank prospects and identify high quality leads. Understanding which leads are more likely to convert will help you save time, and ultimately improve your bottom line. Increased Sales Efficiency Lead scoring provides insights into...
by Christopher Antonopoulos
Are you a B2B Marketer looking to drum up new business and attract more leads? We’ve put together a list of B2B marketing campaign ideas for you to consider. Video Content Including video on a landing page has shown to boost conversion by 80%. So if you haven’t...
by Christopher Antonopoulos
When demand generation best practices are put in place, your business will grow its pipeline and attract more qualified leads. Based on far too many years in the trenches of B2B Marketing, here are some demand generation best practices that we recommend. Marketing...
by Christopher Antonopoulos
It’s time to hone those plans for demand generation activities. Whether your goal is to increase new client acquisitions or improve customer retention rates, the right demand generation activities will set you up to successfully attain those goals. New Client...
by Christopher Antonopoulos
Are you proficient in your lead scoring methods? Lead scoring is designed to help you differentiate quality leads that are ready to convert from prospective leads who need more nurturing before they’ll be ready to make a purchase. There are two main types of lead...
