In the dynamic B2B arena, mid-sized enterprises grapple with the task of captivating and preserving customers amid competition, all while operating with fewer resources than […]
B2B lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying […]
What is lead scoring? Lead scoring is the practice of scoring or assigning point values to business prospects. This scoring system is collaboratively developed by […]
Regardless of the size of your organization, marketing campaign implementation takes planning, coordination, and collaboration. Here are five steps to making certain you’ve got your […]
Lead scoring is designed to help you rank prospects and identify high quality leads. Understanding which leads are more likely to convert will help you save time, and ultimately improve your bottom line.
Are you a B2B Marketer looking to drum up new business and attract more leads? We’ve put together a list of B2B marketing campaign ideas for you to consider.
It’s time to hone those plans for demand generation activities. Whether your goal is to increase new client acquisitions or improve customer retention rates...
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle, […]
Taking the leap and deciding to incorporate a lead scoring methodology into your organization’s marketing strategy is a big step. Congratulations! But, now comes the […]
Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is […]
As you map out your marketing strategy for the New Year, have you found yourself questioning the difference between demand generation and inbound marketing? Not […]
Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate […]
Lead scoring helps you prioritize leads to identify those that are sales-ready and those that continue to need nurturing. When effectively implemented, marketing automation systems […]
Lead scoring attaches values to leads based on their professional information, interactions, behaviors, and engagement with your organization. The purpose isn’t to solely focus on […]
Is your business ready to implement a lead scoring process? According to Aberdeen Research, companies that get lead scoring right have a 192% higher average […]
Email marketing best practices lead to more closed-won business. In fact, B2B magazine reports that 59% of B2B marketers say email is the most effective […]
B2B Demand Generation ideas are all about creating demand for your products or services in the marketplace. Successfully implementing such a program will result in […]
Demand Generation focuses on building brand awareness and creating a demand for your product or services. It’s important that you have a well designed demand […]
There are many benefits to lead nurturing. Nurturing leads through the sales process results in satisfied customers and higher conversion rates. Today’s customers are […]
Lead nurturing activities are all created with one thing in mind: converting leads into customers. It is no surprise that lead nurturing activities should all […]
What is lead nurturing and how do you improve your lead nurturing process? Lead nurturing is the automated process of sending your prospects emails that […]
Demand Generation is all about identifying your market and getting prospects excited about your products or services. It’s about nurturing your customer’s interests throughout the […]
Lead Scoring is the methodology used to rank various customer attributes to determine their readiness to make a purchase. Effective lead scoring models will provide […]
Setting solid, attainable demand generation goals is a crucial component of creating a successful marketing plan. Understanding the purpose behind these goals and objectives and […]
There are 6 stages in the B2B buying process. Every business's buying process is slightly different, with some stages being faster than others. Depending on […]
Is your organization using lead scoring best practices? Have you implemented lead scoring at all? Perhaps it’s time to start. According to the Aberdeen Group […]
What is a Lead Nurturing Strategy? Quite simply, lead nurturing is the process of communicating with a lead throughout the entire buyer’s journey. And the […]
Implementing demand generation best practices is one of the best ways to grow your business. Simply put, demand generation refers to using marketing to find […]
Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there? […]
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the […]
Data quality is one of the most common issues we find when optimizing our clients' marketing automation implementations. From lost opportunities due to incorrect email […]
Lead generation is probably one of those marketing tasks that stays in the forefront of your brain constantly. Without leads, you don’t have sales, and […]
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you'll convert higher numbers. According to a study conducted by […]
B2B leads are being generated more and more with content marketing strategies, according to a new report produced by Starfleet Media (download required). What I […]
Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods […]
There are different lead generation strategies to incorporate into your marketing program and campaigns. While they take time to develop and set up, the effort […]
Better lead generation results are driving B2B companies' marketing automation adoption, according to Regalix. The report is interesting - the top three reasons why are: […]
Sales executives still rank lead generation as biggest challenge they need to overcome. According to CSO Insights, businesses that purchase and install marketing automation systems […]
Marketing Sherpa has an inbound marketing case study that shows the top three ways to boost your efforts with tactics that you can easily implement. […]
Demand generation marketing is the marketing function that creates demand for your products and services. It's different from lead generation, which is at the top […]
