Marketing Automation

hubspot's new pricing model

Preparing for HubSpot’s New Pricing Model: What You Need to Know

Rolled out on March 5, 2024, HubSpot's new pricing model changes are making waves. As a HubSpot Diamond Partner, Measured Results Marketing is here to […]
tech stack audit expert

Select a Tech Stack Audit Expert: Finding Your Perfect Match

Is there a word for not knowing everything about your marketing tech stack? Yes, it’s called ‘learning’. Have you been seeing gaps in your tech […]
Tech stack audit process

Seven Secrets to a Great Marketing Tech Stack Audit Process

Ever heard of a MTSAP? Of course not; that’s a terrible acronym. But the tech stack audit process could make all the difference in hitting […]
Marketing Tech Stack Audit

Six Snappy Steps to a Marketing Tech Stack Audit

Have you ever had so much cash in your wallet that you didn’t know what to do with it all? Yeah, us either - BUT, […]

So you didn't attend HubSpot's INBOUND 23 event...

HubSpot recently wrapped its 2023 INBOUND event. It’s a phenomenal experience where you’re immersed in everything to do with marketing automation and the HubSpot environment. […]

Lifecycle Management – what’s in it for me? – BDR ROI Calculator

This is the ninth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]
lifecycle management reporting

Lifecycle Management Reporting – what’s in it for me?

This is the eighth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Renewal Stage

This is the seventh post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]
closed lost deals

Lifecycle Automation – what’s in it for me? – Closed-Lost Deals :(

This is the sixth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Closed-Won :)

This is the fifth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Opportunity Stage

This is the fourth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Lead Stage

This is the third post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Automation – what’s in it for me? – Prospect or Suspect Stage

This is the second post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Series Introduction: Lifecycle Automation – what’s in it for me?

One of the most frequent asks we get from prospects and customers is, “How do we identify and close gaps across our people, processes, systems, […]

Campaign Naming Conventions: The Importance of Organizing Your Marketing Efforts

Campaign naming conventions are a crucial aspect of any marketing strategy, yet they are often overlooked. Without a proper naming convention, it can be challenging […]

4 Marketing Campaign Ideas For When You’re Stuck

Coming up with marketing campaign ideas can be tough. You don’t want to keep on doing the same old, same old every time, because your […]

I am not a persona: the backlash against marketing automation

Have you noticed an increase in unsubscribe rates or emails left unopened (even with the recent Apple® changes)?  Persona-based nurture and drip programs we crafted […]

Measured Results Marketing and Ocean 5 Strategies Announce Partnership

The Measured Results and Ocean 5 partnership combines best-in-class solutions for marketing services, strategy, and CRM/marketing automation. Measured Result Marketing today announced a new partnership […]
Integrating HubSpot and Salesforce

7 Questions to Ask Before Buying New Marketing Tech

It’s that time of year again! Marketers are putting pen to paper, deciding how to meet aggressive goals next year. You’re likely considering whether adding […]

Preparing for the Switch to Salesforce Lightning Experience

With every new year comes a change in organization and change in technology. Most companies like to avoid it until they are forced to change […]

Salesforce Lightning Experience: Changes Coming in October 2019

As we prepare for the Salesforce Lightning Experience coming in October 2019, it’s time to start giving thought to preparing for change. Here the MRM Yetis weigh in on what you need to know about.
campaign elements

3 B2B Lead Nurturing Strategies To Jumpstart Your Business

Jumpstart your business by incorporating these 3 lead nurturing strategies that span across the entire sales funnel, into your plan: Prospect interest based nurture...

10 Reasons to Integrate Lead Nurturing & Marketing Automation

Lead nurturing and marketing automation go hand in hand. Deliver the information your prospects and customers want, when they want it, will increase the likelihood […]

6 Key Components To A Successful B2B Marketing Plan

A solid and well thought out B2B marketing plan is a comprehensive roadmap that will guide you on your journey toward meeting your goals. Goal […]
marketing campaign elements

The Top 5 Marketing Campaign Elements

Here are the top five marketing campaign elements you need when planning and implementing your marketing campaigns. Marketing Campaign Goals Setting SMART (specific, measurable, attainable, […]

Problems to Expect as CMO

The great thing about my Fuji road bike is that it is waaaaay easier when it comes to hills than my old hybrid. If only […]

How to Manage Your Organization’s Data Quality Workflow

Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing […]

The 6 Most Important Components of a Successful Marketing Campaign

Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there? […]

Preparing to Effectively Migrate Marketing Automation Tools

Once you’ve evaluated your existing Marketing Automation tool and determined that it does not meet your needs, it’s time to take the plunge. Before you […]

Should you optimize your current Marketing Automation solution?

85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption […]

How to know it’s time to switch Marketing Automation tools

Your High School Boyfriend. The Pager. Your College Girlfriend. Your flip phone. To all things, there is a time to say bye-bye, and maybe it’s […]

Marketing Qualified Lead (MQL) Should Not Be Retired

I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on […]

Successful Marketing Campaigns Rely on 2 KPIs...

Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the […]

Should Your Content Marketing Strategy Be More Interactive?

Your content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with […]

Marketing Automation Best Practices Panel Discussion

Marketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if […]

The Secret to Successful Cold Calling

Cold calling is one of those marketing tasks that is either loved or hated, usually the latter. Humans don’t like to be rejected, fear of […]

Marketing Segmentation Basics

Marketing segmentation is one part of developing marketing personas – a representative description of your ideal customer(s). When you’re first starting out offering a service […]

Sales Lead Generation | Quality Not Quantity

For sales lead generation efforts, quality should be top priority. Quantity does not mean that you'll convert higher numbers. According to a study conducted by […]

Data Driven Marketing Trends and Changes

Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the […]

How to Generate Leads

Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods […]

4 Reasons to Consider Marketing Cloud Technology

Marketing cloud technology is fairly new, not well understood and has yet to gain widespread adoption. It has several advantages, but to leverage them often […]

8 Email Marketing Best Practices

Do you know how to use the latest email marketing best practices to improve response rates? Here are some new ones, as well as time-tested […]

Marketing Campaign Management

The first time you're assigned marketing campaign management can be nerve-wracking. Hopefully, you've built confidence through training in previous campaigns. Now it's time to step […]

4 Marketing Campaign Ideas For When You're Stuck

Coming up with marketing campaign ideas can be tough. You don't want to keep on doing the same old, same old every time, because your […]

2 HubSpot Case Studies Show Improvement In Marketing Efficiencies

I like these two HubSpot case studies on making marketing programs more efficient. Since marketers are strapped for time and personnel, it is hard to […]

3 Reasons To Use Marketing Automation Software

While there are multiple reasons to use marketing automation software, here are three that I consider to be critical for a successful marketing program to […]

Benefits of Marketing Automation

The benefits of marketing automation solutions aren't lost on chief marketing executives. 43% have marketing software tools to help them achieve their goals and objectives, […]

Automated Email Marketing Has A Low Adoption Rate

Automated email marketing is a must for driving your sales campaigns and drawing those qualified leads into your sales cycle. According to the Spear Marketing […]

Lead Generation Drives B2B Marketing Automation Adoption

Better lead generation results are driving B2B companies' marketing automation adoption, according to Regalix. The report is interesting - the top three reasons why are: […]

How Are Comfortable Are You With Digitization?

Digitization seems so ubiquitous. Smaller computers, more robust software, cloud computing, even smart clothing and smart watches are the norm. You may have heard the […]

Is Lead Generation Still Your Biggest Challenge?

Sales executives still rank lead generation as biggest challenge they need to overcome. According to CSO Insights, businesses that purchase and install marketing automation systems […]

5 Marketing Metrics That Are A Waste Of Time

There are dozens of marketing metrics you could receive to analyze sales performance, but there are some in particular that pretty much a waste of […]

6 Hidden Pardot Costs

While Pardot can be useful for your marketing efforts, depending upon how robust your performance goals and objectives are, be aware that there are some […]

Marketing Automation Survey Results

Recently, I read some marketing automation survey results that reflect the issues I'm seeing with clients and hearing prospects articulate. The survey was done by […]

6 Important Content Marketing Performance Findings

It probably does not shock you to learn that recent content marketing performance findings reinforced what you probably experience all the time - that marketing […]

The Yeti Emerged In Boston

You probably know by now that the Yeti was sighted in Boston during Winter Storm Juno. Supposedly a myth, it emerged from who knows where […]

Questions to Ask When Considering Marketing Automation Tools

Marketing automation isn't easy to figure out. There are more variables to consider than just price.  You can download reports and learn about the high-level […]

Marketing Automation Tools | Questions & 3 Tips

Feel like you are only using 5% of your marketing automation tools? If so, we are not surprised. What typically happens is you invest in […]

Lifecycle Management – what’s in it for me? – Your Questions Answered

This is the tenth and final post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit […]
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