by Christopher Antonopoulos
As a Revenue Operations professional, you likely know where the tech stack bodies are buried. Remember that software you had to integrate “right away” last summer? How about that report functionality that took days to build, but hasn’t been looked at since? Or last...
by Christopher Antonopoulos
It’s that time of year again! Marketers are putting pen to paper, deciding how to meet aggressive goals in 2022. Whether your fiscal year starts in October or January, you’re likely considering whether adding tools to your technology stack will bring the additional...
by Christopher Antonopoulos
Over the last few months, Measured Results Marketing (MRM) has noticed a theme in talking to potential prospects and new clients. Many of them have been blindsided by issues with their HubSpot/Salesforce integration that they didn’t know existed and now don’t know how...
by Christopher Antonopoulos
It’s really important to make sure that your HubSpot Marketing Hub Portal is properly connected to Salesforce. Integrating the two systems correctly allows you to report on marketing attribution, velocity of sales pipeline, and in turn, makes you look like a rockstar...
by Christopher Antonopoulos
Lead scoring is designed to help you rank prospects and identify high quality leads. Understanding which leads are more likely to convert will help you save time, and ultimately improve your bottom line. Increased Sales Efficiency Lead scoring provides insights into...
