by Christopher Antonopoulos
Lead scoring is designed to help you rank prospects and identify high quality leads. Understanding which leads are more likely to convert will help you save time, and ultimately improve your bottom line. Increased Sales Efficiency Lead scoring provides insights into...
by Christopher Antonopoulos
Are You Ready? The Summer ’17 Pardot Release is imminent. Don’t be caught in a position where broken connectors between sales and marketing databases lead you down a path of misalignment between organizations. Not to be all doom and gloom, but misalignment often...
by Christopher Antonopoulos
Are you proficient in your lead scoring methods? Lead scoring is designed to help you differentiate quality leads that are ready to convert from prospective leads who need more nurturing before they’ll be ready to make a purchase. There are two main types of lead...
by Christopher Antonopoulos
Generating more leads is the name of the game. Creating effective and impactful demand generation tactics that are part of a larger strategy is a crucial part of your overall marketing plan. Today we are going to run through 25 demand generation tactics that all in...
by Christopher Antonopoulos
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle, while segmentation hones in on the specific interests of those prospects. To be as effective as...
