How to Set Effective Lead Nurturing Goals

Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is also an important part of the process. But right now, we’ll focus on the big picture...

Top 3 Most Critical Lead Scoring Components

Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate amount of time while also increasing business revenue. Demand Gen Report’s 2016 Lead...

5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...

INBOUND Lead Scoring Presentation

INBOUND 2016 did not disappoint. From inspiring keynotes and educational breakout sessions to some good old fashion fun with fellow marketers, there was an incredible about of knowledge and inspiration shared amongst attendees. If you weren’t able to attend, or missed...

Lead Scoring Tools 101

Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...