by Christopher Antonopoulos
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle, while segmentation hones in on the specific interests of those prospects. To be as effective as...
by Christopher Antonopoulos
Taking the leap and deciding to incorporate lead scoring into your organization’s marketing strategy is a big step. Congratulations! But, now comes the hard work – implementation. You, of course, want everything to go off without a hitch, so it’s essential to...
by Christopher Antonopoulos
Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is also an important part of the process. But right now, we’ll focus on the big picture...
