Lead Scoring Tools 101

Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...

5 Lead Scoring Strategies

Lead scoring attaches values to leads based on their professional information, interactions, behaviors, and engagement with your organization. The purpose isn’t to solely focus on identifying only the MQLs and forget about all the other leads, but rather identify...

The Top 4 B2B Lead Scoring Marketing Metrics

Lead scoring is a tool that can boost sales, increase ROI and take your business to the next level. What’s not to like about that? That’s right, nothing! So if lead scoring is something you’ve been thinking about or if you want to improve the effectiveness of your...

Breaking Down The Lead Scoring Process

Is your business ready to implement a lead scoring model? If so, you should definitely come to INBOUND and attend our talk: 23½ Tips to Master Lead Scoring: The Hows, The Whos and The Whatchamacallits where we’ll break it down and share exactly what you need to do, to...

4 Data Quality Testing Best Practices

Taking proper care of data to ensure the highest quality of information is crucial in order to make smarter business decisions. In turn, smarter decisions lead to an increase in sales and ultimately more money in your pocket. And isn’t that something that we all want?...