Marketing Automation

Salesforce Lightning Experience: Changes Coming in October 2019

As we prepare for the Salesforce Lightning Experience coming in October 2019, it’s time to start giving thought to preparing for change. Here the MRM Yetis weigh in on what you need to know about.
campaign elements

3 B2B Lead Nurturing Strategies To Jumpstart Your Business

Jumpstart your business by incorporating these 3 lead nurturing strategies that span across the entire sales funnel, into your plan: Prospect interest based nurture...

The Time to Plan is NOW: Summer ’17 Pardot Release

Are You Ready? The Summer ’17 Pardot Release is imminent. Don’t be caught in a position where broken connectors between sales and marketing databases lead you down a path of misalignment between organizations.

10 Reasons to Integrate Lead Nurturing & Marketing Automation

Lead nurturing and marketing automation go hand in hand. Deliver the information your prospects and customers want, when they want it, will increase the likelihood […]

6 Key Components To A Successful B2B Marketing Plan

A solid and well thought out B2B marketing plan is a comprehensive roadmap that will guide you on your journey toward meeting your goals. Goal […]
marketing campaign elements

The Top 5 Marketing Campaign Elements

Here are the top five marketing campaign elements you need when planning and implementing your marketing campaigns. Marketing Campaign Goals Setting SMART (specific, measurable, attainable, […]

Problems to Expect as CMO

The great thing about my Fuji road bike is that it is waaaaay easier when it comes to hills than my old hybrid. If only […]

How to Manage Your Organization’s Data Quality Workflow

Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing […]

The 6 Most Important Components of a Successful Marketing Campaign

Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there? […]
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