At Dreamforce 2024, Salesforce introduced a suite of powerful tools that are reshaping marketing, sales, and customer service. From Agentforce—an AI-driven agent designed to streamline […]
Rolled out on March 5, 2024, HubSpot's new pricing model changes are making waves. As a HubSpot Diamond Partner, Measured Results Marketing is here to […]
Chances are, managing your CRM is only a part of your broad swath of responsibilities. Despite your expertise, sometimes you find yourself in a sticky […]
HubSpot recently wrapped its 2023 INBOUND event. It’s a phenomenal experience where you’re immersed in everything to do with marketing automation and the HubSpot environment. […]
Campaign naming conventions are a crucial aspect of any marketing strategy, yet they are often overlooked. Without a proper naming convention, it can be challenging […]
Have you noticed an increase in unsubscribe rates or emails left unopened (even with the recent Apple® changes)? Persona-based nurture and drip programs we crafted […]
The Measured Results and Ocean 5 partnership combines best-in-class solutions for marketing services, strategy, and CRM/marketing automation. Measured Result Marketing today announced a new partnership […]
It’s that time of year again! Marketers are putting pen to paper, deciding how to meet aggressive goals next year. You’re likely considering whether adding […]
As we prepare for the Salesforce Lightning Experience coming in October 2019, it’s time to start giving thought to preparing for change. Here the MRM Yetis weigh in on what you need to know about.
Jumpstart your business by incorporating these 3 lead nurturing strategies that span across the entire sales funnel, into your plan: Prospect interest based nurture...
Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be.
Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment […]
Clean, organized, and well maintained data leads to positive results - increased engagement, improved sales, and streamlined business processes to name a few. Acquiring and […]
Timeliness of data is one the most important aspects of database management. This refers to the availability and accessibility of data in making business decisions. […]
Taking proper care of data to ensure the highest quality of information is crucial in order to make smarter business decisions. In turn, smarter decisions […]
Lead nurturing and marketing automation go hand in hand. Deliver the information your prospects and customers want, when they want it, will increase the likelihood […]
Data quality validation is the lifeblood of any successful marketing campaign. Think about it, without clean data, you doom your marketing campaign before you even […]
Here are the top five marketing campaign elements you need when planning and implementing your marketing campaigns. Marketing Campaign Goals Setting SMART (specific, measurable, attainable, […]
Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there? […]
Once you’ve evaluated your existing Marketing Automation tool and determined that it does not meet your needs, it’s time to take the plunge. Before you […]
85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption […]
Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this […]
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the […]
Data quality is one of the most common issues we find when optimizing our clients' marketing automation implementations. From lost opportunities due to incorrect email […]
Your content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with […]
Marketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if […]
Marketing segmentation is one part of developing marketing personas – a representative description of your ideal customer(s). When you’re first starting out offering a service […]
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you'll convert higher numbers. According to a study conducted by […]
Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the […]
Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods […]
Marketing cloud technology is fairly new, not well understood and has yet to gain widespread adoption. It has several advantages, but to leverage them often […]
The first time you're assigned marketing campaign management can be nerve-wracking. Hopefully, you've built confidence through training in previous campaigns. Now it's time to step […]
I like these two HubSpot case studies on making marketing programs more efficient. Since marketers are strapped for time and personnel, it is hard to […]
While there are multiple reasons to use marketing automation software, here are three that I consider to be critical for a successful marketing program to […]
The benefits of marketing automation solutions aren't lost on chief marketing executives. 43% have marketing software tools to help them achieve their goals and objectives, […]
Automated email marketing is a must for driving your sales campaigns and drawing those qualified leads into your sales cycle. According to the Spear Marketing […]
Data analytics can help improve your business forecasting for market demand, changes in customer demographics and more. Since strategic and operational plans are created based […]
Better lead generation results are driving B2B companies' marketing automation adoption, according to Regalix. The report is interesting - the top three reasons why are: […]
Digitization seems so ubiquitous. Smaller computers, more robust software, cloud computing, even smart clothing and smart watches are the norm. You may have heard the […]
Sales executives still rank lead generation as biggest challenge they need to overcome. According to CSO Insights, businesses that purchase and install marketing automation systems […]
Company marketing data is more often than not being managed by non-marketers. I was a little shocked when I viewed this infographic that outlined even […]
While Pardot can be useful for your marketing efforts, depending upon how robust your performance goals and objectives are, be aware that there are some […]
Recently, I read some marketing automation survey results that reflect the issues I'm seeing with clients and hearing prospects articulate. The survey was done by […]
It probably does not shock you to learn that recent content marketing performance findings reinforced what you probably experience all the time - that marketing […]
Marketing automation isn't easy to figure out. There are more variables to consider than just price. You can download reports and learn about the high-level […]
