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B2B Marketing Strategy: 10 Components To Include In Your Next Campaign

by Lauren Fonvielle

As marketing in the B2B landscape continues to evolve, it is ever so important to have a consistent B2B marketing strategy.  This strategy must incorporate well thought out campaigns and engaging content to keep current customers interested, while continually...

HubSpot Help: 6 Segmentation Lists You Should Be Utilizing

by Christopher Antonopoulos

Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be. Customers vs Prospects Segmenting those who have made previous purchases is a great way to send targeted...

11 B2B Marketing Campaign Ideas to Attract More Leads

by Christopher Antonopoulos

Are you a B2B Marketer looking to drum up new business and attract more leads? We’ve put together a list of B2B marketing campaign ideas for you to consider. Video Content Including video on a landing page has shown to boost conversion by 80%. So if you haven’t...

Data Quality Solutions: Clean Data Results in Better Decisions

by Christopher Antonopoulos

Bad data is the enemy! When subpar inaccurate data stats invading your database, you expose your organization to serious financial risks. So, what data quality solutions can Marketing implement to protect yourself? Assessment Inconsistencies with data, missing fields,...

The Top 5 Demand Generation Best Practices You Should Be Implementing

by Christopher Antonopoulos

When demand generation best practices are put in place, your business will grow its pipeline and attract more qualified leads. Based on far too many years in the trenches of B2B Marketing, here are some demand generation best practices that we recommend. Marketing...

Demand Generation Activities to Attract & Retain Customers

by Christopher Antonopoulos

It’s time to hone those plans for demand generation activities. Whether your goal is to increase new client acquisitions or improve customer retention rates, the right demand generation activities will set you up to successfully attain those goals. New Client...
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Home
Demand Generation Ecosystem
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Marketing Automation
Sales CRM
Marketing & Sales Alignment
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What’s with the Yeti
Meet The Team
News
Careers
Blog
Contact Us

Recent Posts

  • How to Construct a Marketing Process That Makes Sense for Your Organization
  • Measured Results Marketing Celebrates Five Years in Business
  • Measured Results Marketing to Highlight Best Practices for Marketing Automation at Higher Logic Super Forum
  • Measured Results Marketing Flurry of Yetis Descends on INBOUND 2018
  • Measured Results Marketing Wins 2018 Washington, D.C. Velocity Growth Award
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