by Christopher Antonopoulos
Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be. Customers vs Prospects Segmenting those who have made previous purchases is a great way to send targeted...
by Christopher Antonopoulos
Are you a B2B Marketer looking to drum up new business and attract more leads? We’ve put together a list of B2B marketing campaign ideas for you to consider. Video Content Including video on a landing page has shown to boost conversion by 80%. So if you haven’t...
by Christopher Antonopoulos
Bad data is the enemy! When subpar inaccurate data stats invading your database, you expose your organization to serious financial risks. So, what data quality solutions can Marketing implement to protect yourself? Assessment Inconsistencies with data, missing fields,...
by Christopher Antonopoulos
When demand generation best practices are put in place, your business will grow its pipeline and attract more qualified leads. Based on far too many years in the trenches of B2B Marketing, here are some demand generation best practices that we recommend. Marketing...
by Christopher Antonopoulos
It’s time to hone those plans for demand generation activities. Whether your goal is to increase new client acquisitions or improve customer retention rates, the right demand generation activities will set you up to successfully attain those goals. New Client...
