Top 4 Marketing Campaign Tracking Tips

To effectively calculate your organization’s return on investment (ROI), you must be able to successfully monitor and track marketing campaigns. But, with all the available metrics out there, you may be unsure of what is the most important data to analyze. Have no...

5 B2B Email Marketing Best Practices

Email marketing best practices lead to more closed-won business. In fact, B2B magazine reports that 59% of B2B marketers say email is the most effective channel for generating revenue. Clear concise communication with your prospects is an important part of building a...

The 6 Stages of the B2B Buying Process

There are 6 stages in the B2B buying process. Depending on the type of product and the level of need for that product, moving through the various stages can happen quickly with the possibility of even skipping one or two stages or it can take a considerable amount of...