by Christopher Antonopoulos
Working in an Operations role can be challenging, since you are typically reliant on a part of another department’s budget to achieve your objectives and end up having to build a business case with Sales, Marketing, or IT. (Marketing has nothing to complain about in...
by Christopher Antonopoulos
I was originally really excited to be invited to all of these online events that we had not budgeted to attend in person. I looked forward to having the chance to binge-watch/listen to sessions that I wouldn’t have otherwise had the opportunity to attend. It...
by Christopher Antonopoulos
As someone who enjoys writing things down on paper, I’m struck by how much of my home and work life has become online more than ever before and requires a lot more organization and planning. The challenge from a personal level is that things just take a bit longer...
by Christopher Antonopoulos
Last week, we shared a list of 20 questions to ask yourself early in 2020 (and throughout the year) to shape your marketing plans and validate that you are on track. Like good Yeti guides, we also thought about these questions within the context of the MRM universe...
by Christopher Antonopoulos
You have made it into 2020, congrats! The first quarter of the year is a critical time to think through the strategies and plans that you will leverage throughout the year. As data-driven process wonks, we Yetis like to use a set of key questions to help frame our...
by Christopher Antonopoulos
With every new year comes a change in organization and change in technology. Most companies like to avoid it until they are forced to change based on something breaking or the cost becomes a bit more than they expected. We estimated that organizations would be...
