Top 10 Strategic Technology Trends in 2017

Technology is used by companies for a variety of reasons. And in this day and age, it’s important as an organization to stay ahead of the pack, be an early adopter, and implement the technologies that will have the highest impact on your business. Selecting and...

The Importance of Data Quality Timeliness

Timeliness of data is one the most important aspects of database management. This refers to the availability and accessibility of data in making business decisions. Clean, well organized data drives smart decisions and makes for a better understanding of what to...

Defining Marketing Campaign Goals

Defining marketing campaign goals can be slightly overwhelming when you are first sitting down to start the planning process. But, it doesn’t have to be. Strategically thinking, and working backwards will get you exactly where you want to be, where you need to be....

6 Key Components To A Successful B2B Marketing Plan

A solid and well thought out B2B marketing plan is a comprehensive roadmap that will guide you on your journey toward meeting your goals. Goal Setting First things first, SMART goals, objectives, and tactics need to be identified. To get started, you’ll want to...

Top Concerns Facing B2B CMOs

The great thing about my Fuji road bike is that it is waaaaay easier when it comes to hills than my old hybrid. If only there were a ‘Granny Gear’ for being a marketing leader. It’s an uphill climb given the pressure to hit targets, coach a team, execute deliverables...