Four Reasons You Need RevOps Now

RevOps (revenue operations) isn’t just a new buzzword. Although it borrows from existing marketing, sales, and service operations disciplines it focuses on the full client journey, supporting all customer-facing teams, improving revenue opportunities and customer...

How do you select new technology?

Choices, choices, choices How you select new technology for your organization is getting ever more complex. Remember when the most complex marketing or sales technology was a telephone? Or you might use a computer to keep track of show or print ad leads in dBase III,...

Operations Getting a Seat at the Table

Working in an Operations role can be challenging, since you are typically reliant on a part of another department’s budget to achieve your objectives and end up having to build a business case with Sales, Marketing, or IT. (Marketing has nothing to complain about in...

Outbound Calling Campaign Considerations

Despite the rise of inbound marketing strategies, outbound calling campaigns are still a popular sales tactic used by many businesses. And for good reason: well-designed out-bound calling campaigns work. In order to run a successful calling campaign, careful planning...