MEASURED RESULTS MARKETING

Four Reasons You Need RevOps Now

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RevOps (revenue operations) isn’t just a new buzzword. Although it borrows from existing marketing, sales, and service operations disciplines it focuses on the full client journey, supporting all customer-facing teams, improving revenue opportunities and customer...

How do you select new technology?

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Choices, choices, choices How you select new technology for your organization is getting ever more complex. Remember when the most complex marketing or sales technology was a telephone? Or you might use a computer to keep track of show or print ad leads in dBase III,...

Operations Getting a Seat at the Table

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Working in an Operations role can be challenging, since you are typically reliant on a part of another department’s budget to achieve your objectives and end up having to build a business case with Sales, Marketing, or IT. (Marketing has nothing to complain about in...

Outbound Calling Campaign Considerations

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Despite the rise of inbound marketing strategies, outbound calling campaigns are still a popular sales tactic used by many businesses. And for good reason: well-designed out-bound calling campaigns work. In order to run a successful calling campaign, careful planning...