RevOps

You keep seeing posts about Dreamforce, but didn’t go…

Salesforce’s Dreamforce 2023 event recently came to an end. It’s another great show, similar to HubSpot’s sold-out 2023 Inbound event that recently took place in […]
tech stack audit expert

Select a Tech Stack Audit Expert: Finding Your Perfect Match

Is there a word for not knowing everything about your marketing tech stack? Yes, it’s called ‘learning’. Have you been seeing gaps in your tech […]

Lifecycle Management – what’s in it for me? – BDR ROI Calculator

This is the ninth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]
lifecycle management reporting

Lifecycle Management Reporting – what’s in it for me?

This is the eighth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Renewal Stage

This is the seventh post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]
closed lost deals

Lifecycle Automation – what’s in it for me? – Closed-Lost Deals :(

This is the sixth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Closed-Won :)

This is the fifth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Opportunity Stage

This is the fourth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Lead Stage

This is the third post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Automation – what’s in it for me? – Prospect or Suspect Stage

This is the second post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Series Introduction: Lifecycle Automation – what’s in it for me?

One of the most frequent asks we get from prospects and customers is, “How do we identify and close gaps across our people, processes, systems, […]
your first month as a RevOps professional

Navigating your first month as a RevOps professional

Welcome to RevOps. You are about to learn a lot of highly useful skills such as aligning people, processes, and technology in an in-demand area […]

Four Reasons You Need RevOps Now

RevOps (revenue operations) isn’t just a new buzzword. Although it borrows from existing marketing, sales, and service operations disciplines it focuses on the full client […]
select new technology

How do you select new technology?

Choices, choices, choices How you select new technology for your organization is getting ever more complex. Remember when the most complex marketing or sales technology […]
Operations: How to take the right risks to become a strategic partner

Bringing Operations to the Forefront

As a Revenue Operations professional, you likely know where the tech stack bodies are buried. Remember that software you had to integrate “right away” last […]

How to Prioritize What Online Events to Attend

I was originally really excited to be invited to all of these online events that we had not budgeted to attend in person. I looked […]

Outbound Calling Campaign Considerations

Despite the rise of inbound marketing strategies, outbound calling campaigns are still very popular for the simple reason: they work!

12 Top Marketing Campaign Effectiveness Metrics

Marketing campaign effectiveness metrics are the backbone of any successful campaign. The idea is simple: good data drives good decisions. Data that informs, provides program […]
marketing content creation

The Ins & Outs of Marketing Content Creation and Management

You don’t need to be overwhelmed by your organization’s marketing content creation process. We’ve broken it down into 5 easy to digest sections. Let’s take […]

Defining Marketing Campaign Goals

Defining marketing campaign goals can be slightly overwhelming when you are first sitting down to start the planning process. But, it doesn’t have to be. […]

4 Tips for Super-Smart Marketers

The great thing about being a marketing leader is that you’re at the center of everything in the company. Although, sometimes that center is actually […]

Lifecycle Management – what’s in it for me? – Your Questions Answered

This is the tenth and final post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit […]
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