by Christopher Antonopoulos
As a Revenue Operations professional, you likely know where the tech stack bodies are buried. Remember that software you had to integrate “right away” last summer? How about that report functionality that took days to build, but hasn’t been looked at since? Or last...
by Christopher Antonopoulos
Working in an Operations role can be challenging, since you are typically reliant on a part of another department’s budget to achieve your objectives and end up having to build a business case with Sales, Marketing, or IT. (Marketing has nothing to complain about in...
by Christopher Antonopoulos
Despite the rise of inbound marketing strategies, outbound calling campaigns are still a popular sales tactic used by many businesses. And for good reason: well-designed out-bound calling campaigns work. In order to run a successful calling campaign, careful planning...
by Christopher Antonopoulos
Marketing campaign effectiveness metrics are the backbone of any successful campaign. The idea is simple: good data drives good decisions. Data that informs, provides program insights, and improves the customer experience will undoubtedly result in acquiring more...