Sales & Marketing Alignment

Navigating the Implications of a Strained Marketing and Sales Team for Lead Conversions

It’s hard for sales and marketing teams today. With the downturn of the market, buyers are pulling out of deals and taking a look at […]

Achieving Seamless Marketing and Sales Alignment: Five Key Strategies for Success

In today's competitive business landscape, achieving seamless marketing and sales alignment is crucial for driving growth and maximizing revenue. By aligning these two critical functions, […]

Foster Marketing and Sales Collaboration through a strategic plan

As we wave goodbye to 2023 and make way for a new year, it's the perfect time to reflect on our accomplishments, set new goals, […]

Lifecycle Management – what’s in it for me? – BDR ROI Calculator

This is the ninth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management Reporting – what’s in it for me?

This is the eighth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Renewal Stage

This is the seventh post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Automation – what’s in it for me? – Closed-Lost Deals :(

This is the sixth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your […]

Lifecycle Management – what’s in it for me? – Closed-Won :)

This is the fifth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Opportunity Stage

This is the fourth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Management – what’s in it for me? – Lead Stage

This is the third post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Lifecycle Automation – what’s in it for me? – Prospect or Suspect Stage

This is the second post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform […]

Connecting Marketing & Sales and Closing the Lead Management Loop

My tech stack is perfect...so why doesn’t Sales care?

Connecting Marketing and Sales and Closing the Lead Management Loop Does your Marketing team send well-qualified leads to Sales, but then they fall into a […]

5 Secrets to a High Performing Sales and Marketing Funnel

We know you're working hard to close record-breaking deals. In the dynamic landscape of sales and marketing, the pursuit of strategies that not only amplify […]

Top 4 Marketing Campaign Tracking Tips

To effectively calculate your organization’s return on investment (ROI), you must be able to successfully monitor and track marketing campaigns.

Marketing Qualified Lead (MQL) Should Not Be Retired

I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on […]

Lifecycle Management – what’s in it for me? – Your Questions Answered

This is the tenth and final post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit […]