As leaders and practitioners, our success hinges on our ability to adapt, innovate, and connect with industry trends and best practices. Attending conferences in the areas that we work in is one of the best ways for us to achieve these goals.
Here are twelve, 2024 in-person events geared specifically to sales and marketing professionals that the MRM team is excited about:
- CMO Alliance - March 20, New York, NY
- DCA Live (CMO) - March 21, Washington, DC
- SF World Tour - April 10, Washington, DC
- Forrester B2B Summit - May 5-8, Austin, TX
- B2B MarCom Summit - May 23, Reston, VA
- Data + AI Summit, by Databricks - June 10-13, San Francisco, CA
- DigiMarCon - July 1-2, Washington, DC (various dates and locations)
- INBOUND - September 18-20, Boston, MA
- Dreamforce - September 17-19, San Francisco, CA
- Content Marketing World - October 22-23, San Diego, CA
- B2B Forum, by MarketingProfs - November 12-14, Boston, MA
- Digital Summit - (various dates and locations)
- And of course, we are excited about the many HUGS globally, including those in Maryland, Virginia, Washington, DC, and Philadelphia, PA.
Here's why we think these events are invaluable for leaders looking to elevate their game:
- Stay Updated on Industry Trends: These events will provide a firsthand look at the latest trends, technologies, and strategies shaping the industry. From emerging AI capabilities to cutting-edge marketing and sales automation tools, these events offer insights to stay ahead of the competition.
- Networking Opportunities: These events should have great networking opportunities and trade show floors. These have been invaluable for us in connecting with our current clients and meeting new clients and collaborators. Additionally, some of our best partnerships have come from people we met at past conferences.
- Inspiration and Innovation: The MRM team gets inspiration from many places — from our clients and partners, by reading and researching online, and at events. While keynote speeches and panel discussions often paint a picture of where the industry is going, as practitioners, we especially enjoy the breakout sessions to spark our creativity so that we can deliver a better and more knowledgeable experience to our clients. Upon returning, attendees on our team also assemble major takeaways and deliver an organization-wide presentation so that everyone can benefit, even if we can’t all attend.
- Recharge and Reenergize: Conferences also offer us a chance to step away to gain a fresh perspective while at the same time recharging our intellectual batteries. And they enable us to return to work with renewed energy, enthusiasm, and focus. Yes, we do have many emails to follow up on upon our return, but is it worth it? A resounding yes!
We’ve always viewed event and conference attendance as a strategic investment in our team’s professional and career development, and we hope to see you at these events!
Additionally, if we missed any events that the MRM community should know about, please leave a comment on our LinkedIn page.