Marketing Automation Best Practices Panel Discussion

By Christopher Antonopolous

Marketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if you're in the Washington DC area, here's a chance for you to learn some tips for Hubspot, Marketo and Pardot from three experts.

On Wednesday, January 20 at 6:30PM, I'll be moderating a panel discussion at Celerity (8401 Greensboro Drive, Suite 500, McLean, VA ) called "Marketing Automation as a Career Maker, not a Career Breaker: An All-Star Panel." The DC Marketing Tech Meetup group is sponsoring this event.

Registration is required, and slots are filling up fast, so reserve your spot now.

Here are the panel experts who'll share their lessons learned, best practices, implementation tips and useful knowledge on what you need to do when considering purchasing a marketing automation system:

Jenifer Kern, VP of Marketing for Celerity - Jenifer will share some valuable insider knowledge on Hubspot, a leading inbound marketing automation system. Jenifer was a featured speaker at Hubspot's 2015 Inbound Marketing Conference. She presented “How to Get your Sales Teams Jazzed About Inbound Marketing.” You'll take away information you can use right away if you have Hubspot installed, but are wondering how to get more out of it.

Helen Abramova, Marketing Operations for Software AG - Helen will talk about how to get more out of Marketo, a marketing automation tool that used by hundreds of marketers. She is a Marketo Certified Expert and User Group Leader, so if you are using this tool, be sure to hear what Helen will share for us.

Brent Maloney, CRM/Marketing Automation Systems Manager for Neustar - Brent uses both Pardot and Marketo. Get ready to learn more about Pardot and how to harness more of the powerful functionality it offers.

DC Marketing Tech offers its members information and assistance in marketing technology, including CRM software, social media, analytics programs and cloud/digital marketing. The group encourages those who do digital marketing, analytics, customer experience and marketing technology to join them for monthly events in the Northern Virginia/Washington DC area.

Register now, and I look forward to meeting you and facilitating a great discussion about marketing automation technology tips and best practices.

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