This is the first of a 3 part blog series to help answer the question: Marketing Consultants – What do they even do, anyway?!
The Basics
A marketing consultant works with different businesses to create and implement marketing strategies. These strategies are specific to the types of products or services that the company offers.
A good consultant doesn’t just create the plan, but also helps craft the messaging, makes recommendations on how to best promote that message, and is instrumental in the implementation process.
Specializing
There are many marketing consultants that will specialize in a specific type of marketing:
- SEO Consultant
- Branding Advisor
- Social Media Consultant
- Direct Marketing Consultant
- Marketing Technology Consultant
Consultants will provide a fresh perspective in combination with a particular area of expertise that will enable them to quickly identify what needs the most attention to produce the best results.
Why Hire A Marketing Consultant?
Businesses choose to hire a consultant for a variety of reasons. Here are some of the most common:
Resource Gaps
The organization doesn’t have someone on the team with either the time or the know-how to create or implement an effective marketing plan.
Not enough Leads
If your business is not attracting enough leads, you have a problem. A marketing consultant can help you create a marketing strategy with specific objectives to help build momentum and attract more leads.
Need to Improve Conversion Rates
Maybe you are crushing it in the lead generation department, but the leads aren’t converting. A marketing consultant can analyze your current system to determine the what stopgaps are and how they can be removed.
Need to Train Staff
If you have the internal staff, but you feel like they need help learning how to manage marketing activities, bringing in a consultant for a training or workshop can be extremely beneficial. A consultant can teach your marketers how to effectively and efficiently use the marketing tools that you already have in place.
Finding the Right Fit
Marketing consultants as a whole, posses a wide array of skill sets and can be a huge asset for any business. But before you go hiring a marketing consultant, make sure you have a clear understanding of exactly what you need help with and why. From there, do your research. Interview several consultants, check references, and make sure to ask the right questions to help in your decision process.
Measured Results Marketing is a marketing technology consultancy. We build a Demand Generation Ecosystem™ so that your entire marketing technology footprint works to support your marketing initiatives. In other words, we help B2B organizations solve any and all of their infrastructure related problems. If we can help you, drop us a line or give us a call at 571-606-3106.
