The Yeti-tastic workshop is designed to help marketing and sales executives determine how to best handoff leads and track results all the way to revenue

Centreville, Va. — April 18, 2018 — Measured Results Marketing (MRM), a leading marketing technology and sales CRM consultancy, announces its Gold Sponsorship and speaking session for the seventh annual 2018 Mid-Atlantic Marketing Summit. Founder and Chief Executive Officer Christopher Antonopoulos will present a Marketing Automation Workshop on April 26, 2018, at 3:45 p.m. in the News Conference Room at the NEA Conference Center in Washington, D.C.

During his session, “Marketing Automation Workshop – Stump the Yeti,” Christopher will dive into the world of marketing automation and help attendees overcome what is known as “analysis paralysis.” His session will cover how to: show marketing attribution to revenue, analyze the sales funnel, understand sales and marketing pipeline contribution, and share the metrics that matter the most. Attendees are encouraged to bring their toughest marketing automation questions to try to stump the Chief Yeti. Those who are anxiously awaiting the workshop are welcome to Tweet their questions ahead of time to @FindYourYeti.

Christopher Antonopoulos, founder and CEO, Measured Results Marketing, said, “In a perfect world, marketing and sales teams would be tightly aligned in order to improve processes and efficiencies and thus generate greater revenue. However, this is hardly the case for most businesses as each teams’ technologies are rarely adequately integrated. In my workshop at the Mid-Atlantic Marketing Summit, I will discuss why marketing and sales teams need to be on the same page and how they can tap into the necessary data throughout the sales cycle to build an integrated marketing and sales system that will turn prospects into profit.”

The Mid-Atlantic Marketing Summit has become the leading marketing event for the Mid-Atlantic region and beyond. The summit brings together more than 300 CMOs, senior marketers, agency professionals and technology executives from across the Mid-Atlantic area. This year’s event will feature dozens of case studies, keynotes and presentations on the most important issues facing the marketing industry today.

For more information on the Mid-Atlantic Marketing Summit and MRM’s session, visit https://mamsummit.com/blog/sessions/marketing-automation-workshop/

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