Rolled out on March 5, 2024, HubSpot's new pricing model changes are making waves. As a HubSpot Diamond Partner, Measured Results Marketing is here to help you navigate these changes and make the most of the new features. Here’s a breakdown of what’s changing and how you can prepare.

What’s Changing?

HubSpot is introducing a seats-based pricing model across all subscription tiers—Starter, Professional, and Enterprise. This new model includes:

  • Core Seats: These provide edit access to your purchased Hubs, grant access to HubSpot’s cross-platform AI products and features, and connect teams to HubSpot’s Smart CRM.
  • View-Only Seats: Free and unlimited for paid portals, these seats offer visibility without edit access.

The new pricing model aims to make HubSpot easier to buy and scale with your business needs.

Key Benefits

  1. Start for Free and Scale: Five users are included with the Free tier and the Core Seats are introduced at Starter, making it easier than ever to expand your business with HubSpot.
  2. Pay as You Grow: The addition of the View-Only Seat and the removal of seat minimums for Sales Hub and Service Hub give you more control over portal access and investment.
  3. Unified Teams: The new Core Seat provides access to HubSpot’s Smart CRM, ensuring your teams have a single source of truth for the customer journey across marketing, sales, and service.
  4. Drive Effectiveness: HubSpot's AI-powered Smart CRM unifies data for streamlined workflows and deeper customer insights, while AI capabilities embedded across engagement Hubs help teams deliver more value, faster.

Tips to Prepare

  1. Review Your Current Usage: Assess how many users need Core Seats versus View-Only Seats. This will help you optimize your subscription and control costs.
  2. Leverage AI Features: Take advantage of HubSpot’s AI capabilities to enhance your marketing, sales, and service efforts. From content creation to revenue forecasting, these tools can significantly boost your efficiency.
  3. Train Your Team: Ensure your team is familiar with the new features and how to use them effectively. HubSpot offers a wealth of resources and training materials to help you get up to speed.
  4. Plan for Growth: With the flexibility of the new pricing model, plan how you can scale your usage as your business grows. Consider future needs and how additional Core Seats might benefit your team.

Final Thoughts

HubSpot’s new pricing model is designed to provide flexible subscription options that scale with your business. By understanding these changes and preparing accordingly, you can make the most of HubSpot’s powerful tools and continue to grow better.

For more details on the updated pricing model, visit HubSpot’s pricing page.