Real Intelligence for Real AI Performance

There is hope beyond the hype: MRM applies real-world experience to help you construct an AI-enabled sales path for real results.

Skip the fool’s gold for the real treasure

In the rush to leverage AI, too many marketers are making a mad dash to mediocrity, leading to murky targeting with forgettable, “me too” messaging.

MRM takes an entirely different approach to AI, emphasizing the proven and practical over promises and promotions.

By leveraging what’s best about AI – its ability to integrate and interpret vast amounts of data from multiple sources – MRM turns vague potential into effective programs that uncover rich veins of sales opportunity in your current customer lists.

Strategic consulting for practical performance

At MRM, using artificial intelligence begins by applying real experience and expertise to your sales enablement plans. Together, we can build an efficient, practical, and scalable sales enablement program that turns data into dollars. Here’s how:

Define targets and goals

To minimize waste and maximize effectiveness, MRM leads a client workshop that identifies the most promising upsell targets and the offers most likely to appeal to them.

Automate discovery of hidden opportunities

With intelligent guidance, AI can excel at picking optimal upsell targets – and the offers likely to appeal to them – from your list of current (and even inactive) customers.

Validate and augment data

We build a process for cleaning customer data, either confirming or correcting key demographic data (location, contact info, employment) for subsequent outreach.

Create rewarding re-engagement plans

MRM works with you to leverage enriched AI into practical, effective re-engagement plans that lead to more sales and deeper customer engagement with your company.

Train, improve and re-iterate

We help you train staff on your new AI models, and use incoming data to help you continuously improve your sales processes.

AI for HubSpot

If you use HubSpot, you have access to new AI tools that can elevate the performance of your platform. Let MRM help you apply these HubSpot AI tools effectively, based on the lessons learned from helping our HubSpot-enabled clients leverage AI for greater marketing and sales success.

Talk to an AI Sales-Enablement Expert

Why Measured Results?

Technical

We're extremley technical and can handle any implementation, regardless of complexity. MRM is your sidekick to help navigate challenging technical implementations

Knowledgeable

Each North American-based expert has at least 10 years tech stack experience. Overall, the team also holds 175 professional and technical certifications. Our senior team members have run B2B marketing, sales, and service teams.

Well-Rounded

Knowing technology isn't enough, MRM specializes in translating business processes to technical requirements, then implementing systems that drive great revenue results.

Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.

Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.

Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.

Andy Speter

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.

Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.

Mike Polinski

Marketing Manager

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.

Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.

Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.

Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.

Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.

Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.

Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.

Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.

Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.

Tina Rothe

Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.

Real Intelligence for Real AI Performance​