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Continuous Optimization Program from Expert Yetis

Short-term projects or long-term partner, MRM helps turn sales and marketing goals into revenue.

MRM Helps You Reach Your Goals

Your company’s needs are unique, so we customize agreements based on your requirements and budget. Continuous Optimization Program engagements range from 3 to 12 months. During this time, we work with you to understand your current people, processes, and technology, and create a roadmap for success that’s founded on a realistic set of priorities. Here are just a few items that you may want to include in your continuous improvement program.

Technical Support and Expertise

Whether you need day-to-day advice or hands-on implementation, our experts provide dedicated and personalized services. We learn your unique requirements and technology to ensure our solutions address your immediate and future needs.
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Ongoing Marketing, Sales, and Revenue Operations Support

From operations strategy to execution assistance, our team can support anything, including: strategic guidance, building campaign assets, implementing accurate reports, and managing your projects from concept to completion.
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Revenue Operations Ecosystem™

Close gaps across people, processes, systems, and data. Align your Marketing, Sales, and Customer Service teams under a unified RevOps structure.
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Demand Generation Ecosystem®

Audit your lead generation process to pinpoint the areas in your sales and marketing operations that need improvement in order to meet your revenue goals.
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Technical Assessment

Discover gaps in your tech stack. See where your CRM works, where it doesn’t, and where you can better align with best practices to close more deals, more quickly.
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Sales Revenue Accelerator Program

Streamline your sales process to sell more, faster. Build a sustainable, efficient cadence for your sales follow-up programs with an improved tech stack and overhauled internal processes.
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Marketing Automation

Get your marketing software in sync with your strategy and help your prospects navigate a logical, consistent buying journey.
  • Lead scoring models
  • Lead management process consulting
  • Build automated nurture campaigns
  • Email and landing page template creation
  • Marketing attribution reporting
  • Ongoing marketing operations support
  • Integration with Salesforce CRM
  • Selection, implementation, and optimization of your sales/marketing tech stack
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End-to-End Reporting

Work with an experienced, technology-agnostic team to build end-state reports that address your business goals and improve transparency across your entire organization.
  • Database growth and MQLs generated
  • Channel performance
  • Opportunities generated
  • Marketing influence on closed-won business
  • Pipeline revenue reports
  • Pipeline velocity reports
  • Campaign attribution
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Full Funnel Data Strategy

Close more deals, more quickly with tailored marketing campaigns powered by a full-funnel data strategy that provides one source of truth to your entire organization.
  • Data normalization
  • Database cleanup
  • Data deduplication
  • Data appending
  • Data flow between systems
  • Customized drip campaigns and nurture sequences
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Our Methodology

1

Understand Your Organizational Goals

We work with project stakeholders to gain insight into your company’s strategy, requirements, goals, and KPIs.
2

Review Your Ecosystem and Develop a Roadmap

We audit your systems, processes, and data to identify challenges and outline recommendations.
3

Prioritize Projects With You

MRM experts will work with your team to build an implementation plan with priorities, milestones, and timelines.
4

Onboarding, Training, and Engagement Execution

As we optimize your processes and technology, we will document any changes your customer-facing team will need to adopt, and train your team on new processes.

What We Can Help You With

HubSpot Consulting

We know what it takes to succeed with HubSpot and have the expertise to fully implement and integrate any HubSpot product, especially sticky, difficult, technical configurations.
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HubSpot and Salesforce Integration

Tie HubSpot and Salesforce together seamlessly. Establish effective metrics and reporting for leadership, improve ROI on your operational and technological infrastructure, and drive sales and marketing goals.
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HubSpot Operations Hub

Supercharge your HubSpot environment with Operations Hub, which offers a unified toolset, bi-directional sync, cleaned and curated record data, and advanced workflow functionality.
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HubSpot Implementation

From standard HubSpot implementations to specialized integrations and functionality, our highly experienced HubSpot Yetis have seen it all. We’ll prepare your portal for go-live and then train your team.
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Marketing Planning and Execution

Get the most from your marketing budget with a set of marketing experts that have 10+ years experience helping clients use marketing and sales technologies to achieve their business goals.
  • Goal and objective planning
  • Build and execute marketing campaigns
  • End-state reports for performance tracking
  • Ongoing marketing operations support
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Pardot Consulting

We specialize in all things Pardot, including: implementations, optimizing existing Pardot deployments, and integrating Pardot with Salesforce.com.
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Sales CRM

Discover what happens to the leads you generate, and how to close more deals. Optimize your CRM so that your team can focus on sales and marketing rather than the technology.
  • Selection, implementation, and optimization
  • Sync data across Leads, Contacts, and Opportunities
  • Lead performance tracking • Sales pipeline management
  • Marketing campaign attribution
  • Lead assignment rules
  • Marketing attribution reporting
  • Sales performance reporting
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Why work with us?

MRM is an experienced systems integration company that plans, develops, and implements best-in-class sales and marketing operations ecosystems for B2B clients. Our team is technology-agnostic, meaning we provide support for any software your team uses. We specialize in customized onboarding & training programs, ongoing technical support contracts, long-term revenue operations execution, and difficult technical configurations.

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Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.
Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.
Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.
Andy Speter
PARS International

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.
Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.
Mike Polinski
Marketing Manager
SMG Testimonial

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.
Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.
Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.
Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.
Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.
Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.
Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.
Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.
Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.
Tina Rothe
Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.
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