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Unleash Your Demand Generation Ecosystem® Yeti

Is your organization ready to optimize your ecosystem and smash your revenue goals?

No Lead Left Behind™

A healthy Demand Generation Ecosystem® ensures no lead gets left behind. Work with an experienced B2B partner to optimize your tech stack, improve marketing and sales processes, and build efficient automation to close more deals, faster.

Demand generation is complex and relies on coordinating an entire ecosystem of people, programs, processes, and technology. As this ecosystem evolves, organizations run into technical issues, complex handoff processes between teams, untrustworthy data, clunky automations, and outdated reporting metrics. How can you tell what’s working and what’s not?
Talk to a Demand Generation Yeti

Introducing the Demand Generation Ecosystem®

During a series of workshops, we’ll define your ideal Demand Generation Ecosystem®, pinpointing where sales and marketing need to be optimized to meet your revenue goals. We’ll dig deep to align technology, processes, data, and people into one system that delivers real returns.

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets. We specialize in building and optimizing demand generation ecosystems using the sales and marketing technology you currently use, such as Eloqua, HubSpot, Marketo, Pardot, SalesForce.com, and others.

Understand your gaps

We dig deep to uncover the cause of dysfunction in your sales and marketing ecosystem, revealing opportunities to synchronize your tech stack and improve your processes.

Fill your pipeline faster

By aligning your people, processes, and technology, we help you convert interest to action through effectively capturing and nurturing prospects.

Prioritize your efforts

Your team will receive a list of recommendations and best practices to improve the ROI of your marketing and sales stack, sorted by importance.

Turn more leads into customers

Work with experienced demand generation experts who will guide you through building best-in-class, end-to-end marketing campaigns.

Fix broken processes

Do your leads get lost in the marketing-to-sales handoff? Many organizations cannot track return on marketing investment or understand which campaigns drive revenue.

Measure your results

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets.
Talk to a Demand Generation Yeti

The Demand Generation Ecosystem® Process

Measured Results Marketing works as a trusted advisor to guide you through every step of your digital transformation project. We don’t just tell you what to do; we implement what you need to create your ideal Demand Generation Ecosystem®.

1

Review your tech stack

We interview your teams and audit your systems, tools, tech, processes, and data, and compile an assessment detailing organizational gaps and items that do not meet industry best practices.
2

Prioritize work

Based on your operational gaps, MRM experts will work with your team to build an implementation plan with milestones and estimated hours so your team understands next steps.
3

Implement changes

Our Yetis roll up our sleeves and implement the optimization projects you prioritize on the timeline.
4

Train your teams

Our Demand Generation experts will create tailored onboarding and training programs as we meet specific project milestones.

When to Schedule a Demand Generation Ecosystem® Workshop

Are you going through a considerable change in your business, or are you not seeing the results you need from Sales and Marketing efforts? If you are facing those types of challenges, MRM can help you to:

Migrate

  • Guide transition of your CRM or marketing automation platforms
  • Build (or rebuild) your database
  • Consolidate instances during acquisitions or mergers

Onboard

  • Implement your newly acquired sales or marketing automation system(s)
  • Normalize your data and prepare your new system to accommodate your unique data models
  • Train your teams, creating training materials for future hires

Integrate

  • Implement your newly acquired sales or marketing automation system(s)
  • Normalize your data and prepare your new system to accommodate your unique data models
  • Train your teams, creating training materials for future hires

Execute

  • Develop strategy and execute against marketing plans
  • Define buyer journeys
  • Create campaigns
  • Develop website pages and forms
  • Implement lead scoring and attribution

Report

  • Key marketing metrics including: channel performance, prospects, MQL, ROMI, and more
  • Key sales metrics including: SAL, SQO, pipeline, closed won/lost

Train

  • Develop and implement training tools for software and platform use
  • Conduct training to leverage the platform’s functionality and improve usage
85

Customized Workshops
Completed

98%

Retained MRM for Technical Consulting and Implementation

20+

Years of SaaS Experience – Advanced Marketing and Demand Generation Experts

Why work with us?

Measured Results Marketing is an experienced systems integrator and technology partner. MRM excels in operational and technology infrastructure optimization that drives Sales and Marketing results. We specialize in understanding an organization’s specific business needs and goals, anticipating their future needs, and engaging more effectively with their customer base.

Demand Generation is Our Strong Suit

Our team of experienced Yetis each have 10+ years leading demand generation, implementing sales and marketing technology, and helping clients optimize their processes.

We Know Your Industry

B2B companies are 90% of our client base. We specialize in technology, infrastructure, and process in order to craft tailored solutions for your unique internal needs and external challenges.
Talk to a Demand Generation Yeti

Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.
Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.
Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.
Andy Speter
PARS International

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.
Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.
Mike Polinski
Marketing Manager
SMG Testimonial

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.
Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.
Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.
Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.
Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.
Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.
Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.
Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.
Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.
Tina Rothe
Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.
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