Full Funnel Data Strategy

Know that you have all the information you need, and trust that it's correct.

What we do

Accurate data is the foundation of successful marketing, sales, reporting, and revenue generation efforts.
Data Yetis love to bring order to database chaos.

Data Standardization

Ensure correct, consistent capture of your data so that your KPIs are accurate and relevant.

Database Clean-up

Clean out unwanted and unsubscribed contacts, and segment contacts for re-engagement campaigns.

Data Deduplication

Deduplicate contacts, companies, deals, tickets, products, and custom objects.

Data Appending

Improve tracking and reporting by adding more information to each contact, company, and deal.

Data Flow Between Systems

Create frictionless data flows between teams with one source of data truth.

Trust Your Data for Sales and Marketing

Create more tailored messaging and deliver a better customer experience.

Our Approach

You need to trust your data in order to make business decisions every day. We work with your team to define your requirements, then build and implement your custom data strategy. Make your data a pathway, not a roadblock.

Identify Your KPIs

Our Demand Generation Ecosystem® workshops will identify the most effective way to fill your pipeline faster and close more deals, more quickly. We will document the KPIs that are most important to your stakeholders and the desired end-state for reporting.

Organize and Prepare Your Data Sets

Clean, prepare, and transform your raw data prior to import and implementation between systems. Reformat and append data, scrub contacts and bad properties, and append time-stamping to records.

Implement new best practices

We collaborate with your organization to determine and document all new business processes, implement processes and systems, and provide onboarding and training to affected teams.

Measure your success

Discover what works and what doesn’t by creating dashboards for specific user groups that display KPIs relevant to their needs, such as, C-Suite, RevOps, Sales, Customer Success, and more.

Strategic reporting projects


Client retention rate


Data projects completed

Why work with us?

Bad data breeds discontent. No one can prioritize or forecast without accuracy. We work with your team to scrutinize your data: from fields to integrations to formats. MRM specializes in list management, validation rules, object configuration, automation and standardization.

Top-tier Data Management

Ensure all your data supports how you need to run sales, marketing and services, and can populate the reporting and dashboards you need.

We know your industry

We know B2B! No matter what your organization offers, we can help you define the right balance of HubSpot solutions to meet your unique needs.

Gritty techy stuff makes us happy

Regardless of the complexity of your data, sales organization, marketing segmentation needs, or service challenges, we can support your team.

End-to-end Reporting

We provide HubSpot campaign implementation and execution, ongoing marketing operations support, onboarding and training, best practices, project management, and more.
Speak to a Data Strategy Expert

Our Work Speaks
For Itself

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.
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