Marketing Automation Perfection

Proper implementation and optimization of your marketing automation software is crucial for lead generation, management, and celebrating when a deal from your genius marketing program closes.

Sync your tech with your strategy

95% of people who interact with your website aren’t ready to buy. MRM will help get your marketing software in sync with your strategy and help your prospects navigate a logical, consistent buying journey.

Select your next marketing automation software

Our technology-agnostic Yetis will help you select the right Marketing Automation platform that fits your business’s needs. We take your implementation beyond “off-the-shelf” and make it work for your world.

Optimize your marketing tech stack

If you’re new to your role, or the business has evolved since the initial install, let the Yetis take a look under the hood to evaluate and plan out any needed changes.

Integration with sales CRM

Epic automation stretches across your Marketing Automation system, into your Sales CRM and back again. Let us do the heavy lifting to make sure your integration is smooth and seamless.

How we optimize your marketing automation

Understand the Process

We bring your organization together in our Demand Generation Ecosystem® workshop to understand your automation goals from all points along the process. We help you plan for today’s goals and build for your future.

Map needs

Lead qualification? Nurture campaigns? Sales automation? We’ll map out each of the stops on your automation journey. We build on what you do well and help your organization identify and address any gaps from a technology, process or training perspective.

Build the Machine

Out-of-the-box implementations don’t always work for the way you need to run your marketing operations. We take what we’ve learned and translate it into the cogs and wheels of your software.

Launch and Refine

Your team of Yetis will help you launch, or relaunch, your system and monitor your pipeline stages to ensure it operates as expected. Some clients prefer we stay on as an extension of their marketing team or MRM can gradually step back our involvement as your team takes ownership of their new system.

One Size Doesn’t Fit All

Your team of automation Yetis will work with you to define the right mix of tricks to get your marketing engine purring like a kitten. A few of our specialized skills are:

Data collection & normalization

From fields to forms to automated data normalization, your data isn’t just accurate, it’s useful.

Lead scoring models

We help you prioritize your leads to make the most of a salesperson’s time and skill.

Automated nurture flows

Say goodbye to last minute, ad-hoc email campaigns. Our Yetis are digital strategists who will show you how to stay five steps ahead of your plan.

Advanced segmentation

We help ensure your awesome campaigns get out to the right audience.

Campaign Set-up & Tagging

Our clever Yetis ensure activities are attributed to the right campaigns for improved reporting.

Benchmarking & reporting

Make sense of what to measure, how to measure it and how to benchmark the results.

Speak to a Marketing Automation Expert

Large-scale Automation Projects

20+

Years of Advanced Marketing and Demand Generation Experience

98%

Client retention rate

MRM Yetis Help You Evolve
Your Marketing Automation

Customize your marketing automation based on your needs
Standardize your Lead and Contact process across sales, marketing and services
Identify opportunities for automation (e.g., Nurture, Lead Routing, Sales Follow Up)
Establish or optimize lead scoring models
Define lead status and deal stages for your business
Create professional forms, landing pages, emails and thank you pages
Establish roles and user permissions

Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.

Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.

Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.

Andy Speter

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.

Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.

Mike Polinski

Marketing Manager

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.

Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.

Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.

Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.

Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.

Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.

Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.

Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.

Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.

Tina Rothe

Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.