Marketing and Sales Alignment Consulting

Align your Sales and Marketing teams to ensure lead management is tuned to maximum efficiency.

Companies with Aligned Sales and Marketing Teams Generate 208% More Revenue.

Knowing where to prioritize your efforts can be confusing. That’s why understanding your leads’ paths to purchase is imperative, and why a marketing and sales alignment audit should be a top priority now.

There’s a Demand Generation Ecosystem® workshop for that…

Marketing and Sales Alignment

Build a sales and marketing powerhouse. An MRM Yeti will work with your teams to identify the unique requirements of your organization, optimizing the technology and processes, and training the teams that need to work together.

Lead Management

A lead that is lost is a potential deal missed. During the Lead Management workshop, your team will identify leaks in the lead funnel, come to agreement about what constitutes a valid prospect, and identify hidden opportunities to accelerate sales.

Marketing Campaign Strategy

Creating an effective campaign is part art and part science. Our Yetis use over 20 years of demand generation experience to help bring sense and strategy to your marketing campaign process.

Sales Processes

Whether you have documented processes or a team of lone rangers, MRM sales process Yetis will work with your sales and operations leadership to assure that technology helps your team beat their sales goals. And we’ll train your groups to get the most out of the new solutions, evolving your B2B buying process.

Our Methodology

As a trusted advisor we guide you through our Demand Generation Ecosystem® workshops and the changes needed to transform your current state into a fully-integrated, finely-tuned sales and marketing engine. MRM will also help align sales and marketing to ensure they are properly informed and trained on the new technology and processes.

Clarify your needs

Understand your current business processes and assess your current lead management process for generating, handing off and following up with leads.

Review your technology

Deep dive into HubSpot, Salesforce, Pardot or other CRM or marketing automation portal to analyze your current configuration in comparison to industry best practices.

Conduct workshops

Discover what you need through multi-part workshops to define ideal states for marketing, lead generation, sales process, and campaign requirements.

Document next steps

Hit the ground running with a prioritized, tailored list of recommendations and next steps for improving your lead management system.

How Demand Generation Ecosystem® workshops help you

Measured Results Marketing uses a proprietary process, the Demand Generation Ecosystem®, to pinpoint the areas in your sales and marketing operations that need improvement in order to meet your revenue goals.

Understand Your Gaps

We dig deep to uncover the cause of dysfunction in your sales and marketing ecosystem, revealing opportunities for synchronizing your tech stack and improving your processes.

Prioritize Your Efforts

Your team will receive a list of recommendations and best practices to improve the ROI of your marketing and sales stack, sorted by importance.

Fix Broken Processes

Do your leads get lost in the marketing-to-sales handoff? Many organizations cannot track return on marketing investment or understand which campaigns drive revenue. Our processes assure that no lead is left behind.

Fill Your Pipeline Faster

By aligning your people, processes and technology, we help you convert interest to action through effectively capturing and nurturing prospects.

Turn More Leads into Customers

Work with experienced demand generation experts who will guide you through building best-in-class, end-to-end marketing campaigns.

Measure Your Results

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets.

Speak to an Alignment Expert

Customized Workshops Completed

98%

Retained MRM for Technical Consulting and Implementation

20+

Years of SaaS Experience – Advanced Marketing and Demand Generation Experts

Why work with us?

We Know Alignment

MRM specializes in solving operational issues and creating customized end-to-end solutions for our clients.

We know your industry

B2B is our focus and we love solving technical problems. We know how to get results, no matter the vertical.

We’re experienced

Each Yeti has 10 years tech stack experience. Overall, the team also holds 175 professional and technical certifications.

Not Just Tech

Our Yetis create customized onboarding and training that is tailored to your organization’s needs.

Talk to a RevOps Expert

Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.

Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.

Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.

Andy Speter

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.

Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.

Mike Polinski

Marketing Manager

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.

Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.

Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.

Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.

Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.

Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.

Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.

Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.

Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.

Tina Rothe

Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.