Merging Operations

Buying a company means merging operations, data, and technology. MRM analyzes both sides of the mergers & acquisitions equation to arrive at combined operations that function effectively under your centralized control.

Consolidate your M&A for optimal performance by starting here

What you don’t know can hurt you

Once you acquire a new company, you must standardize your operations under one roof, one center of control. Data, technology, networks – all these should be reconciled to function effectively together.

But due diligence does not necessarily expose all the technology under the acquired company’s hood. It can also be difficult to compare and assess the relative strengths of your tools and theirs. Unfortunately, time is not on your side; every delay in consolidation can contribute to customer attrition no one can afford.

Look, learn, and leverage: MRM merges mixed technologies into centralized operations

To get the full value of your acquisition, you need to integrate technologies and operations fast. MRM has already developed the necessary protocols to configure consolidation, including:

Preparing your current systems

Consolidation starts with your current technology and processes. We standardize data, review your tech stack, and analyze your operations to help your systems absorb new data inputs, applications, and functions.

Evaluating the target’s tech

We assess your acquired company’s suite of solutions and systems to decide what’s worth keeping, what merits upgrading, and what should be rejected.

Mastering the merged operations

MRM looks beyond the technology to the underlying processes behind the acquiring and acquired companies, helping you set up consistent operations and assign responsibilities to the right teams and resources.

Our recent experience merging operations includes:

Make your mergers work productively

Now that you’ve made your investments, put them on the fast track for success. MRM helps you overcome delays – and potentially expensive errors – by combining technology and operations for you.

Get on the fast track by contacting MRM here

Why Measured Results?

Technical

We're extremley technical and can handle any implementation, regardless of complexity. MRM is your sidekick to help navigate challenging technical implementations

Knowledgeable

Each North American-based expert has at least 10 years tech stack experience. Overall, the team also holds 175 professional and technical certifications. Our senior team members have run B2B marketing, sales, and service teams.

Well-Rounded

Knowing technology isn't enough, MRM specializes in translating business processes to technical requirements, then implementing systems that drive great revenue results.

Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.

Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.

Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.

Andy Speter

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.

Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.

Mike Polinski

Marketing Manager

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.

Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.

Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.

Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.

Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.

Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.

Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.

Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.

Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.

Tina Rothe

Marketing Director

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.