Top 4 Marketing Campaign Tracking Tips

To effectively calculate your organization’s return on investment (ROI), you must be able to successfully monitor and track marketing campaigns. But, with all the available metrics out there, you may be unsure of what is the most important data to analyze. Have no...

5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...

The Importance of Data Quality Timeliness

Timeliness of data is one the most important aspects of database management. This refers to the availability and accessibility of data in making business decisions. Clean, well organized data drives smart decisions and makes for a better understanding of what to...