5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...

The Importance of Data Quality Timeliness

Timeliness of data is one the most important aspects of database management. This refers to the availability and accessibility of data in making business decisions. Clean, well organized data drives smart decisions and makes for a better understanding of what to...