How to Set Effective Lead Nurturing Goals

Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is also an important part of the process. But right now, we’ll focus on the big picture...

Lead Scoring Tools 101

Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...