Benefits of Lead Scoring

Lead scoring is designed to help you rank prospects and identify high quality leads. Understanding which leads are more likely to convert will help you save time, and ultimately improve your bottom line. Increased Sales Efficiency Lead scoring provides insights into...

Top 3 Most Critical Lead Scoring Components

Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate amount of time while also increasing business revenue. Demand Gen Report’s 2016 Lead...

INBOUND Lead Scoring Presentation

INBOUND 2016 did not disappoint. From inspiring keynotes and educational breakout sessions to some good old fashion fun with fellow marketers, there was an incredible about of knowledge and inspiration shared amongst attendees. If you weren’t able to attend, or missed...