by Christopher Antonopoulos
Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be. Customers vs Prospects Segmenting those who have made previous purchases is a great way to send targeted...
by Christopher Antonopoulos
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle, while segmentation hones in on the specific interests of those prospects. To be as effective as...
