Lead nurturing activities are all created with one thing in mind: converting leads into customers. It is no surprise that lead nurturing activities should all be customer centric and responsive to a prospect’s interests, concerns, problems, and/or questions. Here’s a list of the top activities that should be incorporated into your lead nurturing strategy.

Engage
Communicate with your prospects. Ask questions, listen to concerns and regularly communicate with both potential prospects and current customers through email, social media, and in person events.  It is only through engagement that you can truly relate to and understand your customers.

Give 'em what they want
The number one item to focus on and provide to prospects during the lead nurturing process is value. Engaging content that answers questions, puts clients at ease, and positions your business as both a valuable resource and leader in your industry is simply priceless.

Track
Track everything! From email open rates to webinar attendance to social media interactions and your most read blog, understanding how your customers communicate and carefully listening to their questions is crucial to the success of your campaigns. This data will also enable you to make informed decisions about future campaigns.

Follow-up
Stay in communication with your customers. Provide resources for them to easily communicate with you and give feedback on your product or ask any follow-up questions. Excellent customer service is something people not only appreciate but share with their friends and family. So as a business, you must do everything in your power to ensure a positive experience, so they not only become repeat customers, but they share this positive experience with others. Word of mouth referrals are powerful.

Perfecting lead nurturing activities can take time. But, when your focus is customer centric, you are on the path to success. If your business needs help identifying or improving its lead nurturing activities, we want to hear from you.  We are dedicated to solving our clients marketing problems, so send us an email or give us a call at 571-606-3106 and we can begin the conversation on your specific needs.

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