5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment to consistency is quite possibly the most important thing to remember. Incorporating...

Lead Scoring Tools 101

Lead scoring is a methodology used to prioritize leads to identify those that are sales ready and those that continue to need nurturing. When effectively implemented, marketing automation systems and lead scoring tools have the ability to improve productivity and...