6 Hidden Pardot Costs

6 Ways Pardot Costs Time and Money While Pardot can be useful for your marketing efforts, depending upon how robust your performance goals and objectives are, be aware that there are some hidden costs to using this marketing automation system. Email campaigns that are...

Marketing Automation Survey Results

State Of Marketing Automation Recently, I read some marketing automation survey results that reflect the issues I’m seeing with clients and hearing prospects articulate. The survey was done by Ascend2 and published on their site. A small percentage (24%) of...