Visit MRM at INBOUND 2016!

By Christopher Antonopolous

The INBOUND 2016 Hubspot Conference is just around the corner. Have you registered yet? There will be thousands of marketing and sales professionals coming together to network, learn about, and transform their business through INBOUND marketing.

Measured Results Marketing hosted a breakout session during the event: 23½ Tips to Master Lead Scoring: The Hows, The Whos and The Whatchamacallits.
This is surely one session you do not want to miss!
Whether you are just in the beginning stages of learning about inbound marketing, or you’re a seasoned lead generating machine, this talk is for you. We will be discussing everything you need to know about implementing a successful lead scoring program.
When the leads start pouring in, but your sales team is unable to identify which leads are qualified, or their unsure who they should be reaching out to first, you have a problem! But, have no fear, the Yetis at Measured Results Marketing can help you problem solve and master lead scoring in no time.
You will leave knowing how to help your sales folks feel confident about lead quality, understand how you can expedite lead follow-up times, and practical knowledge on how to go about building a lead scoring model in Hubspot.
Are you ready to get epic with lead scoring? We hope to see you at INBOUND 2016! And in the meantime, if you have any questions for us about lead scoring, we’d love to hear from you. Just give us a shout via email or call 571-606-3106.

Image courtesy of Noppasinw at FreeDigitalPhotos.net

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Our work speaks
For itself

Value for Everything

Not only do MRM deliver on the work, we also greatly value their ideation and best practice guidance and look forward to continuing our partnership.

Emma Whieldon

Fantastic!

MRM has been instrumental in developing, enhancing, and optimizing every aspect of our marketing strategy, campaign automation, design, and implementation.

Yuhanna Sherriff

A Partner that Cares

Finally, a partner who takes the time to understand our unique needs! They listen and respond according to our unique needs, not just the marketing 101 playbook that most firms want to run.

Andy Speter

Very Efficient

The MRM crew listens incredibly well to our marketing data challenges with HubSpot and then problem-solves with us to develop proactive, thoughtful solutions.

Steven Barnard

Excellent Service

I cannot speak highly enough of MRM, they are a great company and have wonderful team members that are truly invested in the success of every project they put their minds to. They give great advice and are also not afraid to let you know when something you’re trying to do could be done better or more efficiently.

Mike Polinski

Marketing Manager

Real B2B Perspective

Measured Results Marketing was very patient in educating our stakeholders about marketing automation, since this was the first exposure for our organization. I really liked that they bring their B2B marketing and sales experience to the table.

Susan Mitchell

Secret Weapon

Their robust Hubspot and Salesforce expertise allowed our organization to scale to meet the increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today’s marketing trends, MRM will be your secret weapon.

Rachel Brink

Taking Us to the Next Level

Their expertise has provided us with the Hubspot/SalesForce integration and lead scoring guidance to help sales and marketing work together as a more cohesive unit. We’re looking forward to next steps with them, including SOAP and lead requalification programs.

Tamara Humpherys

Visibility Into What’s Going On

The Yeti’s provide an abundance of additional visibility into what’s going on throughout the entire sales and marketing funnel. I also like their lead scoring model – it really helps to improve lead quality and the subsequent sales conversion rates.

Simon Turner

Above and Beyond

Measured Results Marketing was extremely helpful in assisting us with selecting a marketing automation tool, contract negotiation, initial setup and advisement for further customization. They really went above and beyond the SOW to provide superior customer service and support.

Megan Dwoskin

Thoughtful Coaching Style

Their extensive Hubspot expertise, as well as their thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.

Janelle Ducott

Trust and Recommend Unequivocally

MRM helped us immeasurably by aligning our company’s strategic goals with our MAP & CRM platforms. They continually improve our Marketing and Sales processes, generate ever more high-quality leads and convert those to revenue. I trust and recommend the MRM team unequivocally.

Mike Weitz

Bridging Sales and Marketing Through Automation

They helped us implement the first marketing automation tool, including CRM integration. MRM worked closely with IT to assist with the technical aspects and worked to bring cohesiveness to our sales and marketing teams.

Christine Metcalf

Responsive, Agile and Honest

They assisted with the selection and roll-out of our automation tool, complex campaign execution support, Salesforce/HubSpot integration and road map strategy. They are responsive, agile and honest, which makes them a great partner.

Tina Rothe

Marketing Director