Data Management

7 Ways to Destroy Your CRM, Your Lead Development Program, or Both

Chances are, managing your CRM is only a part of your broad swath of responsibilities. Despite your expertise, sometimes you find yourself in a sticky […]

Seven Secrets to a Great Marketing Tech Stack Audit Process

Ever heard of a MTSAP? Of course not; that’s a terrible acronym. But the tech stack audit process could make all the difference in hitting […]

Six Snappy Steps to a Marketing Tech Stack Audit

Have you ever had so much cash in your wallet that you didn’t know what to do with it all? Yeah, us either - BUT, […]

The Fallacy of Big Data & Data Science (why small data is important NOW)

In the movie Ocean’s 13, Danny Ocean and his crew plot to rip off a new Vegas casino by foiling the state-of-the-art computer server and […]

How to Tune Your Marketing Technology to Save Dollars

It's the start of the new year, and every company is doing cost-saving exercises. We recently posted a list of 20 questions you should ask […]

6 Segmentation Lists You Should Be Utilizing in HubSpot

Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be.

Data Quality Solutions: Clean Data Means Better Decisions

Bad data is the enemy! When subpar inaccurate data stats invading your database, you expose your organization to serious financial risks.

5 Data Quality Standards You Should Be Implementing

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment […]

Destroying 5 Myths About Data Quality Techniques

Clean, organized, and well maintained data leads to positive results - increased engagement, improved sales, and streamlined business processes to name a few. Acquiring and […]

4 Data Quality Testing Best Practices

Taking proper care of data to ensure the highest quality of information is crucial in order to make smarter business decisions. In turn, smarter decisions […]

3 Ways to Ensure Data Quality Validation

Data quality validation is the lifeblood of any successful marketing campaign. Think about it, without clean data, you doom your marketing campaign before you even […]

How to Manage Your Organization’s Data Quality Workflow

Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing […]

Unlikely Marketing Data Providers

Of all the marketing data providers to choose from, I bet that existing media companies wouldn’t occur to you. If so, you’re in good company […]

Data Quality Issues

Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this […]

Bad Data is Killing Your Lead Generation and Pipeline

Data quality is one of the most common issues we find when optimizing our clients' marketing automation implementations. From lost opportunities due to incorrect email […]

Social Media Data Insights Are Hard to Analyze

When you review social media data and have a hard time understanding what it means and if your programs even work, you’re not alone in this […]

Data Driven Marketing Trends and Changes

Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the […]

Data Analytics | Improve Business Forecasting

Data analytics can help improve your business forecasting for market demand, changes in customer demographics and more. Since strategic and operational plans are created based […]

Are You Measuring Meaningful Metrics?

If your CEO is like most, they don’t want to get into the details of daily marketing operations, after all that’s what he/she hired you […]

Who’s Managing Your Marketing Data?

Company marketing data is more often than not being managed by non-marketers. I was a little shocked when I viewed this infographic that outlined even […]

5 Marketing Metrics That Are A Waste Of Time

There are dozens of marketing metrics you could receive to analyze sales performance, but there are some in particular that pretty much a waste of […]

6 Important Content Marketing Performance Findings

It probably does not shock you to learn that recent content marketing performance findings reinforced what you probably experience all the time - that marketing […]