Dreamforce 2025 made one thing clear: Salesforce is moving full speed toward an AI-driven, data-connected future. From smarter automation to a reimagined data layer, this […]
At Dreamforce 2024, Salesforce introduced a suite of powerful tools that are reshaping marketing, sales, and customer service. From Agentforce—an AI-driven agent designed to streamline […]
Rolled out on March 5, 2024, HubSpot's new pricing model changes are making waves. As a HubSpot Diamond Partner, Measured Results Marketing is here to […]
As mentioned in a recent newsletter, Google has implemented far stricter SPAM filter guidelines for both personal as well as business users of their Gmail […]
In today's competitive business landscape, achieving seamless marketing and sales alignment is crucial for driving growth and maximizing revenue. By aligning these two critical functions, […]
In the dynamic B2B arena, mid-sized enterprises grapple with the task of captivating and preserving customers amid competition, all while operating with fewer resources than […]
Chances are, managing your CRM is only a part of your broad swath of responsibilities. Despite your expertise, sometimes you find yourself in a sticky […]
With the standard products and services from years ago, pricing was straightforward, and it was quick and easy to listen to a customer’s needs, determine […]
Salesforce’s Dreamforce 2023 event recently came to an end. It’s another great show, similar to HubSpot’s sold-out 2023 Inbound event that recently took place in […]
HubSpot recently wrapped its 2023 INBOUND event. It’s a phenomenal experience where you’re immersed in everything to do with marketing automation and the HubSpot environment. […]
Campaign naming conventions are a crucial aspect of any marketing strategy, yet they are often overlooked. Without a proper naming convention, it can be challenging […]
Have you noticed an increase in unsubscribe rates or emails left unopened (even with the recent Apple® changes)? Persona-based nurture and drip programs we crafted […]
The Measured Results and Ocean 5 partnership combines best-in-class solutions for marketing services, strategy, and CRM/marketing automation. Measured Result Marketing today announced a new partnership […]
Regardless of the size of your organization, marketing campaign implementation takes planning, coordination, and collaboration. Here are five steps to making certain you’ve got your […]
RevOps (revenue operations) isn’t just a new buzzword. Although it borrows from existing marketing, sales, and service operations disciplines it focuses on the full client […]
Choices, choices, choices How you select new technology for your organization is getting ever more complex. Remember when the most complex marketing or sales technology […]
Lessons from the 2-year long pandemic Like many, MRM team members have considered setting New Year’s resolutions for diet, exercise, debt management, getting organized, […]
As a Revenue Operations professional, you likely know where the tech stack bodies are buried. Remember that software you had to integrate “right away” last […]
It’s that time of year again! Marketers are putting pen to paper, deciding how to meet aggressive goals next year. You’re likely considering whether adding […]
As we prepare for the Salesforce Lightning Experience coming in October 2019, it’s time to start giving thought to preparing for change. Here the MRM Yetis weigh in on what you need to know about.
Jumpstart your business by incorporating these 3 lead nurturing strategies that span across the entire sales funnel, into your plan: Prospect interest based nurture...
Marketing Operations is an evolving role in the marketing world. Typically, you'll find that responsibilities and job descriptions for this position vary across the board.
Marketing campaign effectiveness metrics are the backbone of any successful campaign. The idea is simple: good data drives good decisions. Data that informs, provides program […]
You don’t need to be overwhelmed by your organization’s marketing content creation process. We’ve broken it down into 5 easy to digest sections. Let’s take […]
Defining marketing campaign goals can be slightly overwhelming when you are first sitting down to start the planning process. But, it doesn’t have to be. […]
Lead nurturing and marketing automation go hand in hand. Deliver the information your prospects and customers want, when they want it, will increase the likelihood […]
Here are the top five marketing campaign elements you need when planning and implementing your marketing campaigns. Marketing Campaign Goals Setting SMART (specific, measurable, attainable, […]
The great thing about being a marketing leader is that you’re at the center of everything in the company. Although, sometimes that center is actually […]
There are 6 stages in the B2B buying process. Every business's buying process is slightly different, with some stages being faster than others. Depending on […]
Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing […]
Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there? […]
Once you’ve evaluated your existing Marketing Automation tool and determined that it does not meet your needs, it’s time to take the plunge. Before you […]
85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption […]
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the […]
Your content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with […]
Marketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if […]
If you’re interested in earning a digital marketing salary, you’re in luck. Several jobs within the digital marketing industry are seeing healthy increases in base […]
Marketing segmentation is one part of developing marketing personas – a representative description of your ideal customer(s). When you’re first starting out offering a service […]
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you'll convert higher numbers. According to a study conducted by […]
Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the […]
Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods […]
Marketing cloud technology is fairly new, not well understood and has yet to gain widespread adoption. It has several advantages, but to leverage them often […]
The first time you're assigned marketing campaign management can be nerve-wracking. Hopefully, you've built confidence through training in previous campaigns. Now it's time to step […]
I like these two HubSpot case studies on making marketing programs more efficient. Since marketers are strapped for time and personnel, it is hard to […]
While there are multiple reasons to use marketing automation software, here are three that I consider to be critical for a successful marketing program to […]
The benefits of marketing automation solutions aren't lost on chief marketing executives. 43% have marketing software tools to help them achieve their goals and objectives, […]
Automated email marketing is a must for driving your sales campaigns and drawing those qualified leads into your sales cycle. According to the Spear Marketing […]
Better lead generation results are driving B2B companies' marketing automation adoption, according to Regalix. The report is interesting - the top three reasons why are: […]
Digitization seems so ubiquitous. Smaller computers, more robust software, cloud computing, even smart clothing and smart watches are the norm. You may have heard the […]
Sales executives still rank lead generation as biggest challenge they need to overcome. According to CSO Insights, businesses that purchase and install marketing automation systems […]
While Pardot can be useful for your marketing efforts, depending upon how robust your performance goals and objectives are, be aware that there are some […]
Recently, I read some marketing automation survey results that reflect the issues I'm seeing with clients and hearing prospects articulate. The survey was done by […]
It probably does not shock you to learn that recent content marketing performance findings reinforced what you probably experience all the time - that marketing […]
Marketing automation isn't easy to figure out. There are more variables to consider than just price. You can download reports and learn about the high-level […]
